D
o you want to create an editorial calendar to keep track of your online content? In this tutorial, we’ll teach you how so you can take your blog to the next level.
If you run a blog, it’s important to know how to create a content calendar.
Also known as an editorial calendar, it lists the schedule of your blog content so you can keep up with each article and its process. You can also schedule social media and email content to maximize your blog promotion and visibility.
In this tutorial, we’ll share how to create an editorial calendar that helps you manage your blog content with ease. Let’s get to it!
Before we dive into the tutorial, it’s important to understand what an editorial calendar is and the benefits of using one for blogging.
What is an Editorial Calendar?
An editorial calendar is a visual planning document that helps you schedule your blog posts on a daily, weekly, or monthly basis.
At a glance, you’ll be able to see the upcoming blog posts that you need to write and publish.
It will also help you keep track of content types, authors, promotional channels, and other details.
Why Use an Editorial Calendar?
There are many reasons why it’s helpful to use an editorial calendar for your blog.
Let’s take a look at a few of them:
- Organize Your Content. Content calendars make it easier to stay on top of your content schedule. At a short glance, you can see what stage your content is in, what priority it holds, when it’ll be published, and more.
- Publish Consistently. An editorial calendar ensures that you have enough content in your schedule to post consistently. This is important to do if you want to boost visibility and drive more traffic to your blog.
- Boost Productivity. By following the schedule of your editorial calendar, you can improve your productivity. You’ll be able to write faster and stay on task when you have a content calendar to keep you accountable.
- Meet Deadlines and Goals. It’s easier to meet your deadlines, achieve your goals, and make money when you have a calendar to follow. This makes your blog more efficient and consistent so you can grow your audience and build your business.
Now that we know the benefits of using a content calendar, let’s look at a few examples…
Editorial Calendar Examples
There are a few different strategies for creating an editorial calendar for blogging. The type of content calendar you make really depends on your specific blog and needs.
So, let’s look at some examples of content calendars to give you a clearer idea of how each type of calendar works.
Spreadsheet
In this example, HubSpot uses a simple spreadsheet as its content calendar. It lists necessary information including the publish date, due
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This article was written by Zakiyah and originally published on Blog Tyrant.