Email Marketing: The Definitive Guide

Email Marketing: The Definitive Guide

The Content Newsletter

The Content Newsletter is a newsletter that provides 100% pure value.

The value can be in the form of a handful of tips. Or links to helpful resources. Or a personal story.

The exact type of value doesn’t really matter. As long as you don’t pitch anything, you’re good.

In fact, pure value newsletters are so rare that your subscribers will LOVE you for them.

For example, I sent out this Content Newsletter a while back:

(A handful of copywriting tips.)

And dozens of people replied to my email to thank me.

Newsletter email replies

With that, here’s the template:

The Content Newsletter

Intriguing Subject Line

Use a subject line that will make someone curious about what’s inside your message.

For example, I used the subject line “How I Got 45.5% More Traffic (In 7 Days)” for one of my Content Newsletters. And that email got a 32.3% open rate.

How I got traffic – Subject line

Bold Opening

Start your newsletter off with something SUPER compelling.

That way, you hook your reader right off the bat.

Personally, I like to kick things off with a mini-story.

Backlinko – Personal story email

But you can also use a straightforward intro that previews what’s coming next.

Backlinko email – Straightforward intro" alt="Backlinko email – Straightforward intro"

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This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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