Per Esbensen Interview – “I Want to Build a HumanCentric Company to Help Experts Value Their Work, Enjoy Their Days, and Deliver Better Results by Being Happy”

Per Esbensen Interview - "I Want to Build a Human-Centric Company to Help Experts Value Their Work, Enjoy Their Days, and Deliver Better Results by Being Happy"

Hey there! This is a new edition of our Themeisle interview series. Per Esbensen – the CEO of Codeable – will be our guest this month. He will share with us what it takes to be a great leader and keep your employees happy.

Before hearing Per’s success formula, don’t forget to check our previous interview with Nyasha Green if you missed it. Moreover, if you want to learn more from awesome web professionals, go through our collection of interviews to get your daily dose of motivation.

Per is an entrepreneur whose ultimate goal is to make people happy. Business matters, of course, but nothing makes him more fulfilled than seeing his community having fun at work.

With this mission in mind, he founded Codeable – a place where all WordPress experts can find clients, and grow together as professionals and as human beings.

You don’t have to be a developer to appreciate Codeable. The community built around this company is so awesome that we wanted to learn more about Per’s leadership vision. Here’s Per telling us his story:

Per Esbensen Interview

When and how did you start working with WordPress? Is there an interesting story here?

Eleven years ago, while I was running an online agency, we were working with TYPO3 (Danish CMS) and met Tomasz. There was an issue we couldn’t solve so I went to elance and found Tomasz through that post. Of course, he became my go-to guy.

Six months in, we had this idea and started building a business. We wanted to disrupt online outsourcing because the bidding war was creating a hostile working environment. It was a race to the bottom. We wanted to do something different.

After analyzing the market, we realized WordPress is big and was getting bigger. Starting a company with only one vertical seemed easy to do and that is how we came into WordPress.

We started to get to know the community. WooThemes was our first approach since they needed a go-to place for experts to solve their issues. They believed in us and our model.

WooThemes became WooCommerce and later was acquired by Auttomatic. We have grown together with these amazing players.

How do you define “being successful?”

I believe success is equal retention – where clients are coming back and employees/experts are happy to be part of our community.

Describe the WordPress community in one word.

The people.

Before starting Codeable, our agency was working with bigger brands in the corporate world. The best part of transforming my business into WordPress is the people. I love that everybody is the same. It doesn’t matter if you’re a CEO or a dev; you feel relaxed.

The camaraderie, the sense of belonging, and working together for a common goal are thrilling. The Codeable Community DNA within the WordPress community is similar in its approach – it is built with and for experts.




This article was written by Adelina Tuca and originally published on ThemeIsle Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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