When you consider the “must-haves” on any website, an FAQ page is one of the essentials. Not all FAQ pages are created equal though. Some are standalone pages, others are more like a knowledge base or a welcome mat to the support system. Either way, they are constructed in a way that is helpful and makes sense to the visitor on the site. It’s not the type of page that shows up on the first steps of navigation but it should also be easy to find. It’s the kind of page that is almost expected in any site and many visitors will look for it before they commit to anything.
The best FAQ pages have just the right combination of questions and answers. In this post, we’ll show you how to formulate the questions and answers for your FAQ page and how to put them together.
Why Is An FAQ Essential For A Company Website
FAQ stands for Frequently Asked Questions. Clients and customers are always asking questions at every stage of their customer journey. It’s these questions that have the potential of becoming part of an FAQ page.
The biggest reason why a company website needs an FAQ is that users expect it to be there. Many users navigate to the FAQ questions as they look around the site.
They appear in one of these ways:
- One standalone page with a few questions in accordions that open to answers when you click.
- A multipage section with categories and a searchable bar.
- As a support system where users are redirected according to their question before contacting support directly.
For the last two, the answers are usually in-depth and include links to further reading.
FAQ Pages Relieve Pressure From Customer Service and Inspires New Content
One important positive aspect of an FAQ page is that it takes away a lot of pressure from the support and customer service systems. It clears doubts for the user without having to contact anyone. Another great purpose of an FAQ page is as inspiration for valuable content on the company blog. Turn one question into many different pieces of content. It improves content marketing strategies.
Even if an FAQ section is considered essential on a website, it’s not the cure for bad copy. Include all important information for the user in the website copy. An FAQ page shouldn’t answer obvious questions that can be answered on the homepage and the rest of the content.
FAQ Pages Improve SEO
Lastly, when an FAQ page is well structured it can improve a site’s SEO. Search is all about questions. A real question with an honest and clear answer will help with SEO and SERPS. Google offers rich results for FAQ pages, take advantage of those. For this to work, formulate the questions as a reader would ask them. For example, Can I buy this product as a gift? instead of, Can you buy this product as a gift?
What Questions Should Be in An FAQ Page
The number one rule to choose the questions for an FAQ page is right in the name; “frequently”. Look at the questions your users
This article was written by Orana Velarde and originally published on Elegant Themes Blog.