You cannot run a successful business without finding leads that can be converted into prospective sales.
But that is easier said than done, as studies show that 95% of people who visit a website never return. How can you beat this statistic and make sure that your website’s visitors not only return but also convert?
If your website or blog is on WordPress, we’ve got the answer for you.
Lead generation should be a top priority for all businesses that want better brand awareness and higher profits. You can work tirelessly on your content, but it will be of no use if it is not converting visitors into customers.
Let’s look at some techniques that you can use to optimize your site for lead generation, enhance the effectiveness of your CRM plugins and tools, enticing more buyers, and turning them into warm leads for your sales team.
How can you generate leads using your WordPress website?
Digital marketing veterans will let you know that the only way to generate leads is to first care about your audience base and facilitate them in every way possible as they browse through your site.
Here are a few ways to do that and up your lead generation game on WordPress.
Use Lead Generation Forms
Lead generation forms like contact forms, newsletter opt-ins, or registration forms are among the most common ways of generating leads on WordPress. It’s essentially an online form that visitors can use to sign up on your website and receive additional information about your company.
Lead generation forms collect important data like email addresses, contact numbers, addresses to communicate information later. Some websites may also offer a personalized question in their registration form to segment customers in different groups to automate email campaigns.
Leads, once captured, can then be tackled by your marketing and sales team to turn them into paying customers. Just choose a customizable lead generation form like one of these best contact form plugins and embed it on your site. It is the most beginner-friendly way to add contact forms for your WordPress website.
For example, WPForms helps create contact forms that can easily be customized and integrated with marketing services like email marketing tools and CRM platforms. The free version of WPForms offers Constant Contact integration to develop newsletter signups forms for visitors that visit your website.
Install Payments Software
If you want your visitors to make online purchases and pay via your website, make sure that you have good options to collect payments with WordPress built into your website. A major advantage of payment software is that it lets your buyers save their payment info, so they don’t have to enter it all over again the next time.
This gives your website the ability to let users create secure profiles using their social media logins. And they can also take advantage of multiple payment options such as PayPal, credit cards, and more.
You have a wealth
This article was written by Kyla and originally published on WPExplorer.