f you run a blog, it’s crucial to stay on top of its analytics. But if you aren’t sure which metrics to track, you won’t be able to boost traffic or conversions. In this article, we’ll go over the top Google Analytics metrics so you can grow your blog with ease.
When you start a blog, it’s important to track its performance with readers. You want to ensure that your blog content attracts visitors, keeps your audience engaged, and even turns them into paying customers.
However, if you aren’t exactly sure what to track, you’ll have a difficult time increasing blog views and boosting your blog’s performance.
In this article, we’re going to share the most important Google Analytics metrics you need to track on your blog. Plus, we’ll also share some reliable tools that make it easy to monitor the right metrics.
Let’s get started.
Why Track Metrics on Your Blog?
First, look at a few reasons why you should track what’s happening on your blog.
- Learn About Your Audience & Create Relevant Content
When you know who you’re creating content for, it’s easier to think of relevant blog topic ideas and campaigns that’ll serve your audience. Because the more you know about the users that visit your site, the easier it is to cater to their needs and interests. This makes it easier to create content you know your audience will be interested in, which helps you attract more traffic to your blog and develop a loyal readership.
- Boost Traffic and Conversions
By tracking your blog metrics, you’ll be able to see exactly how you’re attracting new visitors to your site and what on your site makes them become a subscriber or customer. And, you’ll also be able to discover how you’re losing visitors from your blog and what’s causing them to leave. By analyzing these stats, you can make adjustments to your landing pages, email popups, and other content, in order to boost traffic and conversions.
- Measure Blog Growth Over Time
You want to make sure your blog reaches its goals so it can continue to grow and thrive. Monitoring your blog metrics allows you to measure your blog performance over time. You’ll be able to see what’s working and what’s not. Then, you can reexamine your blogging strategy, make the necessary changes and adjustments, and get back on track to success.
Now that we know more about the importance of tracking your blog analytics, let’s learn more about doing so using the best tools.
Tracking Blog Metrics with Google Analytics & MonsterInsights
The most popular way to track your blog analytics is through Google Analytics.