What Makes Great Landing Pages? 16 Things You Need to Know

What Makes Great Landing Pages? 16 Things You Need to Know

When you know what makes great landing pages, then you can find ways to put them to work for your business website. These pages can grow your business with new marketing leads. In this article, we discuss how a well-designed landing page can benefit your business and common landing page mistakes.

If you spend any time on the internet, you know there is a lot of noise coming at you from all directions. Sometimes, the noise becomes a welcome distraction and you invest your day scrolling kitten memes and funny videos. 

Other times, the constant barrage of noise keeps you from finding what you set out to uncover when you logged into the internet in the first place. Instead of providing you with what you need, the noise keeps you from getting to where you want to go.

Distractions aren’t good for your business, whether it’s you that gets caught in the distractions, or your potential customers. Becoming part of the noise hinders you from standing out from the crowd.

As a business owner, you want to direct your visitor to where they want to go instead of becoming part of what’s standing in the way. Simple messages focused on answering a question or need provides the visitor with the guidance they seek. With strong pages highlighting the message you will be able to give the users what they want and direct them to where you need them to go.

“Make it simple. Make it memorable. Make it inviting to look at.”

— Leo Burnett

If you want to create a great landing page that informs, invites, and engages your visitors, keep it simple. The more you clutter the page the more you clutter the message. The more clutter the less likely you are to get the focused returns you desire.

What is a Great Landing Page?

A landing page is a standalone web page that allows you to direct people to a single location so you can communicate a specific message with a call to action. Think of the landing pages as web pages with sales copy that focuses on one specific marketing message.

What is your promotion or special offer? Are you trying to build a mailing list, take a survey, or offer a free resource? A landing page helps accomplish a specific objective with a call to action.

Landing pages help accomplish a specific objective with a call to action.

Why Use Landing Pages?

Landing pages are designed to create an action by visitors. It’s important to know the reason for your landing page before you determine the best practices for your landing page. You need to have a specific goal for each page.

Are you trying to increase sales?

Do you want to drive traffic to your email

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This article was written by Kristen Wright and originally published on WordPress News | iThemes Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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