Imagine you are shopping online and find an image of a dress that looks beautiful. You try to zoom it to see the colour and pattern but you can’t do it. You have to see it as a thumbnail. Will you buy it? Most likely not, because you have no idea how it actually looks.
Let us take another example of ecommerce website design, you have added some items in your shopping cart and are almost on the verge of checking out the items. You suddenly remember that you do not require five packets of chips but you cannot edit or delete the items in the cart. Would you buy from the site again? No, you won’t because you do not have the flexibility to edit cart items even when it is not checked out.
An e-commerce site is the online version of your brick and mortar shops with an extra brownie point of shopping from wherever you are on earth.
Hence, it is important to provide the best experience to your customers so that they visit your site regularly.
Customer experience can be built with the help of a good UX design.
What is User Experience “UX” design?
According to Wikipedia, UX designing is the process of enhancing user satisfaction by enhancing the usability, accessibility, and pleasure provided in interaction with an online store’s product.
So, if we try to use UX design in an e-commerce website, we can say that the design of the website should be such that it enables customers to shop without any hassles.
In this blog, I am going to tell you six ways on how UX can be used to improve the shopping experience.
Also Read: Best Ecommerce Tools to Grow Your Online Business
1. Simple Navigation = More Time On The Website
Let’s face it; no one has the patience to explore the website for a long time. So, if your website’s navigation is confusing, your potential customer may lose interest and move on to the next one.
Now, you do not want that to happen, do you? As a UX designer, you must ensure that there is no complexity or clutter while searching for a product. It should enable customers to browse, compare and checkout items in a streamlined manner.
There should be simplicity and clarity while providing the necessary information to customers so they can make an informed purchase. For example, if you are looking for a mobile phone on the website, it should help you to navigate between smartphones and basic phones with ease. There should not be multiple steps involved to switch between them.
2. High-Resolution Photos With Option To Zoom
One of the most important and effective ways of describing a product is by showing its picture. This includes specific in depth details about the products along with the image of the product, which can simplify the purchase of that product. UX designer should add high resolution images and ensure that it can be viewed from every angle in order to help the customer make an informed decision.
This article was written by Elise Myers and originally published on WPblog.