Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site.
When is a site mobile-friendly?
A site is mobile-friendly when it:
- helps users get their tasks done quickly and joyfully,
- loads correctly on a mobile device like a smartphone or tablet,
- loads lightning-fast,
- presents content in a readable fashion, without users having to pinch and zoom,
- offers ample room to navigate by touch,
- offers added value for mobile users,
- is instantly understandable for search engines.
Why is mobile SEO important?
Mobile SEO makes sure your mobile site offers the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly. If your site is not, or not properly, available for mobile users, you will miss out on a decent ranking in the search engines and thus miss the income. Therefore, you should do everything in your power to optimize the mobile view of your site and make it as good as possible. In fact, it should be excellent!
For a while, Google uses the mobile version of the site to determine its rankings. If your site is not up to scratch or presents less content on your mobile site, you will have difficulty getting good rankings. If you don’t have an adequate mobile view of your site yet, you best make a fully functioning one, preferably as a responsive design. Google has a great getting started guide to get you going.
Don’t forget to see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site that adapts to whatever screen it’s being viewed on. That also means that the contents of your different views should always be the same.
How to improve your mobile website
To improve your mobile SEO, you need to focus on a couple of things:
- Make a joyful user experience
- Make sure your site is responsive
- Improve your site speed
- Use structured data
- Don’t use interstitials or pop-ups
- Don’t use too many redirects
- Choose the correct viewport
- Verify mobile-friendliness
- Tell Google about your site
Focus on making it easy and joyful to use
Offer a great user experience to
This article was written by Edwin Toonen and originally published on SEO blog • Yoast.