If you want to improve the user experience on your website, you’re not alone. An easy-to-use site can mean higher traffic and happier visitors. However, deciding how to design your site for the smoothest possible experience can be tricky.
Fortunately, you don’t have to perfect your site through trial and error. By understanding a few universal techniques, you can better serve your visitors and take your web presence to the next level.
In this article, we’ll walk you through seven ways to improve the user experience on your site. Along the way, we’ll provide a few examples, as well as some tips to help you get started. Let’s dive right in!
How to improve user experience: actionable tactics
Here are the seven tactics that we’ll cover – keep reading for more details:
- Make your site more visual
- Optimize responsive design
- Track user experience metrics (and improve where needed)
- Use a marketing funnel
- Optimize design flow
- Make your content “skimmable”
- Don’t let ads overpower user experience
Let’s go through them…
1. Consider a visual approach
No matter how high-quality your content is, it’s possible to have too much of a good thing. Visitors who have to confront a wall of text may be intimidated. This could lead to them skipping over your best work.
Therefore, you might want to consider a more visual, image-based approach. One way to do this is by mixing up your formatting. Even the occasional photo gallery or video can break up lengthy content into a more manageable format. You can consider Pinterest as an extreme example of this method:
By focusing on the visual elements, Pinterest makes it easy for users to understand content at a glance – even when there are dozens of options. This can improve the user’s experience by helping them consume content quickly and easily.
Even if you have to rely on lots of text, try to insert photos and screenshots throughout to make it more digestible. With just a few images, you can break up an otherwise lengthy post into easier-to-read sections.
If you have a text-heavy post that doesn’t lend itself to additional photos, you can also create an accompanying infographic. This format conveys all of your written information in a way that’s easier to read.
2. Make sure your site is responsive on all devices
You probably don’t need us to tell you that there are lots of mobile users these days – 7.1 billion of them [1], to be exact. These visitors make up a huge part of your audience, so it’s important to improve your site’s mobile experience.
There are a few ways to make your site more mobile-friendly. One important step is to pick a mobile-responsive theme from the start. Virtually all modern themes are responsive by default, but we recommend digging in and actually testing how your theme works on different
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This article was written by John Hughes and originally published on ThemeIsle Blog.