How to Install Google Analytics on Your WordPress Blog

How to Install Google Analytics on Your WordPress Blog

D
o you want to know how to install Google Analytics on your WordPress blog? Google Analytics is the most popular web analytics service, but most bloggers find it difficult to install on their site.

Adding Google Analytics to WordPress lets you track and collect information about your visitors. You’ll be able to discover how they find your site, how long they stay there, which pages they visit, and which pages they like most.

In this article, we’ll show you how to install Google Analytics on your WordPress blog using three different methods.

Let’s get started!

What is Google Analytics?

Google Analytics is a free web analytics service that tracks and reports website traffic and user behavior. It’s the most popular traffic analysis tool used on websites:

most popular traffic analysis tools

Why You Need Google Analytics

Once you start a blog, you’ll want to get more traffic and email subscribers. And to help you achieve that, you need to know what’s working and what isn’t. 

Google Analytics allows you to get detailed information about your visitors, such as how many have visited your site, how long they stayed, and what pages they viewed, so that you can make smarter decisions. 

Here’s a taste of what you can learn from the data:

  • Who visits your website? – You can check where your visitors are located and whether they use a computer or mobile to access your site. 

For example, if you find that most of your visitors are located in India and use a mobile phone to read your blog, then your site needs to be optimized for mobile screens, and your content targeted to that audience. 

  • What do your visitors do? – You can discover which blog posts and pages they read most, how many pages they read each visit, and how long they stay on your site.
google analytics audience overview

For example, if a page has a high bounce rate (that’s people leaving after just one page), then you can improve the content

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This article was written by David and originally published on Blog Tyrant.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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