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Google Shopping ads let users find the products they are looking for easily from Google searches. Users can compare prices and features of similar products, and if they find a great bargain, they can also discover all the right places to buy them.
Since they are visually appealing and dynamic, Google Shopping ads have better chances for conversions. On top of this, displaying your products through Google Shopping ads is simple. Start by creating a Google Product feed, upload it to the Merchant Center, and link it with Google Ads.
In this article, I will discuss how you can integrate Google shopping with WooCommerce using a Google Product feed plugin.
Advantages of Google Shopping Ads
When a user searches anything on Google, often the first fold of the SERP includes the ads with useful information like price, reviews, and images. This helps customers make a more informed decision because these ads offer a lot of information when compared to the text ads.
Let’s explore some of the advantages of Google Shopping ads over other methods of marketing.
Increase Store’s Visibility
Google Shopping provides you a great option to get better visibility for your products. Whenever there is a relevant search, your products are presented as shopping ads. This will improve the chances of getting noted by users. Compared to other advertising strategies, Google shopping ads are more effective because they are often very close to the original user search intent. Since the users are clear in what they need, these ads have a higher chance of converting visitors into customers.
More Informative Than Text Ads
Google Shopping ads are much more effective than text ads for several reasons. Google Shopping ads create better purchase intent as well as a better conversion rate. This is possibly due to them being more attractive and informative thanks to images and reviews associated with shopping ads. Moreover, they provide better ROI with better targeting and as a result, better marketing outcomes. Several studies have concluded that users are more likely to click a shopping ad when compared to a text ad.
Get More Qualified Leads
It is clear that many ecommerce store owners prefer to opt for Google Shopping ads over other forms of advertisements
This article was written by Saud Razzak and originally published on The Official Cloudways Blog.