Running an online store is no easy task, especially if you’re starting from scratch. You need to establish your brand on the market, make sure your service is impeccable, and always keep coming up with new ways to reach out to potential new customers.
There is no doubt that the best way to run an online shop is through WooCommerce, but to keep track of data concerning your clients you need Google Analytics. The question is – how do you combine the two? Fortunately, the answer is very simple, as you shall soon see.
Actionable Google Analytics for WooCommerce
That’s right, all you need is Actionable Google Analytics for WooCommerce, a plugin for this particular kind of online store that can make your life a whole lot easier. First and foremost, it is very easy to install it, which means that the user doesn’t have to waste time with the complicated Google Analytics code. As a matter of fact, you don’t need any coding skills at all to operate this product!
But that’s just the beginning because there are so many upsides to using this plugin that’s really hard to figure out where to start. For example, you can compare the performance of different devices when they are used by the same user to see how the outcome will be affected. You can also see how your customers prefer to pay and how much time they need to decide on the purchase.
On top of that, it is possible to analyze the discounts you offer and see what attracts people the most – it’s not just the size, it’s often the type of discount you offer, too. However, the features that are most important can be separated into two main groups. Let’s take a look at them, one by one.
9 Enhanced Ecommerce reports
Actionable Google Analytics for WooCommerce will provide you with easy access to nine Enhanced Ecommerce reports, something that is otherwise found in the Conversions tab of Google Analytics. With this plugin, you will have easy access to all this data, and that fact is one of the main selling points, so it’s important to know exactly what each report gives you in order to extract as much value as possible from it.
Overview
Simple enough, the Overview report gives you some general information about the state of your online shop through some general metrics. It’s a good starting point for analysis because you can see with one glance if the numbers are satisfactory. Things like revenue, conversion rates, and transactions are all covered, so you can see where you are and compare that to where you want to be anytime.
Shopping Behavior Report
This is all about your purchase funnel. As you know, each funnel is composed of a series of steps a buyer needs to go through in order to make a purchase. The Shopping Behavior Report shows you how each step of the funnel is performing. This way, you can see if some improvements to the whole buying process on your website can be made to smooth out the transition from one step to another and thus improve your conversion rate.
Maybe people are abandoning the process when they reach the checkout screen, or maybe they leave their carts often. This kind of information can help you identify a big problem and point to the changes that need to be made.
Checkout Behavior Report
Just like purchasing, the checkout process has a funnel of its own. Therefore, this report is very similar to the previous one, only it focuses on the checkout specifically. Once again, you will be able to see which parts of the process work and which cause your customers to abandon the whole thing.
Product Performance Report
You can’t run an efficient online store if you don’t know how your products are doing, that’s just common sense. With the Product Performance Report, you will be able to see exactly how each item you have is performing and how much revenue it’s bringing in. More importantly, you will be able to see how people engage with the product and get two valuable metrics – the Cart-To-Detail rate and the Buy-To-Detail rate.
Product List Performance Report
Products can also be grouped into lists, such as categories, related products, similar products, etc. This way, you are pointing your customers towards something they might like. Check the views, clicks, and CTRs of every list to see how well they’re performing.
Sales Performance Report
The Sales Performance Report will break down your sales into components like revenue, discounts, refunds, taxes, etc. Now, you can observe this data through the lens of date or through transactions. Either way, you will get plenty of important info this way.
Marketing Report
The Marketing Report can be broken down into three separate categories: internal promotions, order coupons, and affiliate codes. Therefore, through this, you can analyze your marketing efforts in their entirety and see what works for your customers and what doesn’t.
For example, maybe you find that affiliate codes are doing well, so you decide to focus and invest more in that direction. Or maybe you see that a particular type of discount is really popular. Either way, you will know exactly what people who visit your website like, which is huge for every merchant.
With these reports, you can really get a full picture of how your website is doing and what needs to be tweaked. However, Actionable Google Analytics for WooCommerce has another big group of features we need to discuss.
20 Custom dimensions and metrics
With Google Analytics, it is possible to create custom dimensions and metrics that help you analyze the data you have from a certain point of view. Want to see how your sales are doing depending on the day of the week? No problem, you can do that easily! This is where this plugin really shines because Actionable Google Analytics for WooCommerce has created 20 different dimensions and metrics that can make your life a whole lot easier.
These were not chosen randomly, however, because the team behind this product has more than a decade of experience in analyzing the performance of some of the biggest companies in the world, so they know exactly what online stores need to be looking at.
Taking a look at all the types of numbers that are available here would take up too much time, but we will go through the most important ones.
Payment Method
See which payment methods are preferred by your clients and then use that to provide more options to them. This can easily increase the number of transactions on your website, and their overall value. Maybe they prefer credit and debit cards to things like PayPal, or vice versa. Either way, you simply have to give them what they want.
Add to Cart button position
While this may seem trivial at first, more experienced online retailers will know that the position of your Add to Cart button can have a huge impact. With this feature, you can see where you should have it on your website so that the whole process is much smoother for your potential client. Good design can improve your CTR, so don’t take it lightly.
Time of purchase
You can also take a look at when people are most active on your website and at what time do they complete the biggest number of purchases. This can be very important because you will know how to direct your marketing efforts, especially if you have a deal that only lasts a short amount of time. Furthermore, you will also know how to better target potential clients in other time zones if your audience is big enough.
Time taken
How long does it take for an average visitor of your online store to make the purchase and how long do they need before they put an item in the cart? This kind of information can say a lot about how easy it is to navigate through your website and whether or not the product page has been designed well enough. Additionally, it helps you create real-time offers and generally improve your marketing strategy.
User Type
You can categorize your users according to the checkout method they use. This can provide you with yet another way people like to do business on your website, so you can become even more efficient.
The value of products viewed
Now, this is an interesting one. You can see which products people view during a session and what their total value is. Not only that, but you can see which item they ended up buying.
This can be of great help when determining what your visitors really want: maybe your audience generally prefers items in your offer that have a lower price attached to them. And maybe you can figure out a threshold they’re not willing to go above. With information like this, you can focus more on what your customers want to see in a shop and reduce the number of items you have difficulties selling.
Product reviews
You can also analyze the number of reviews each product has and the average review score and then compare that to the product’s performance. Reviews can be powerful marketing tools, and this feature of the plugin can show you whether you should ask your customers to leave more reviews or not.
As we said, these are just some of the features available, but we think they still give you a pretty good idea of what to expect. You can see that you can get a whole lot of useful data this way, and the experience the team has is clearly showing. The only question that remains is – what’s the price?
Pricing
Well, there are two types of licenses you can buy: the Regular License and the Extended License. The first one will set you back 135$, whereas the second costs 1275$. The difference is that the Regular License is for single end products that do not require the user to pay, whereas the Extended License is meant to be used with an end product that’s sold.
You will also get 6 months’ worth of support, and this can be extended with additional payments if you so desire.
While the price of an Extended License may seem big at first if you’re looking at it as an individual, if you’re a business with a fair number of customers, you will want your online store to be as efficient as possible. Actionable Google Analytics for WooCommerce can be of incredibly big help with that, and the increase in sales and profit you get from it will more than make up for your initial investment.
Conclusion
The bottom line is that Actionable Google Analytics for WooCommerce is an incredibly detailed plugin that helps you analyze pretty much every aspect of your online store and shows you how you can help it perform better. And it only takes a second to install it.
Thanks to the nine Enhanced Ecommerce reports you have at your disposal, you will be able to dissect the numbers right down to the tiniest details. But where the team behind this product really shows their experience, knowledge, and skills are the 20 custom dimensions and metrics they have designed themselves. They are all incredibly helpful and allow you to provide a better experience to anyone who visits your website.
So, if you want loads of useful data, and if you want to know what your customers want and which step you should take in order to know what and who to target with your marketing efforts, Actionable Google Analytics for WooCommerce is the perfect tool for the job. Buy it and see your numbers grow!
This former student of English studies has been around blogs, SEO, keywords and all that good stuff for more than five years now. During that time he has written about a variety of topic, always being careful to fully optimize his every text, obviously. When he’s not writing, he’s probably on some kind of a trip, with his trusty laptop always at his side.
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Keep reading the article at WP Newsify. The article was originally written by Marko Domljanovic on 2020-09-30 08:41:43.
The article was hand-picked and curated for you by the Editorial Team of WP Archives.