Logotype vs logomark – which one do you need, and what’s the difference in the first place?
Whenever designers ask me this question, I always freeze. I need a few seconds to consider the differences. They say there’s nothing wrong with that. After all, when it comes to branding your business, you really need the right answer.
Because the right answer gives you the centerpiece of your brand’s visual identity. It tells people who you are and what you offer. It guarantees that customers recognize, remember, and return to you.
So, we’re going to look at the differences between a logotype vs logomark vs logo. We’ll even consider their strengths and weaknesses before sharing our recommendations for getting a professional business logo of your own.
What is a logotype vs logomark vs logo?
If someone yelled “Logo!” you can bet we’d all think of something different.
For me, it’s always the Coca-Cola text, but you might be an Apple person. And who can resist the Netflix ‘N’? Now, these might look very different but all qualify as great logos.
If that’s true, then what is a logo exactly? Is it letters? Words? Could it be a peanut?
Yep. Strange as it sounds, a logo can be all of these things. In fact, any visual representation of an organization, product, or service qualifies as a logo. This includes everything from mascots through emblems to combination marks.
But logos can also be simple names or initials. We call those text logotypes.
Then, any logo with pictures or symbols is a logomark.
Any text-based logo, whether it is full words or initials, is called a logotype. In contrast, logos that rely on pictures are known as logomarks.
Here’s a more in-depth look at the differences to consider before leaping in to make your logo:
What is a logotype?
We already know that a logotype is any logo that uses text. But they come in two forms: a wordmark using something like a company name, or a monogram using individual letters or initials.
Here are two famous examples:
While these examples became memorable over time, using a logotype can pay dividends for growing businesses too.
If you have a short, catchy name, then a well-designed logotype can enhance it further. A clever name written in a unique font and presented in a dazzling color scheme can help establish your business in a competitive market.
A logotype is appealing partly because it can be a budget-friendly option. But, I’d still suggest putting a professionally designed logotype on your roadmap.
First, each font has a different personality that impacts how customers perceive your business. Values, culture, and personality can be assumed just from the font choice alone. For example, would you use a bank that had a font like Lego’s?
Second, logotypes can be difficult to scale across multiple marketing channels.
This article was written by Chris Fitzgerald and originally published on ThemeIsle Blog.