7 Marketing Strategy for Tech Companies –

7 Marketing Strategy for Tech Companies

There are plenty of questions you are probably asking yourself almost every day. One of them is related to facing everyday customer service or coding challenges, and according to that, what is the best way to find the solution? Once you’ve identified the most common answer, you’re unsure how to choose between different options? Where do you go next once you’ve discovered the most effective solution? Indeed, many questions and still essential to find the best possible for your tech company. We prepared for you an article about strategies which could save the day.

We all hear how sales and marketing are vital parts of the growth of any tech business, and it’s not new. However, let’s be honest. Budget is necessary, and many companies cannot do what the most significant players do. For example, Salesforce and Tableau invested a staggering 53 percent of their earnings in marketing and sales in 2014, whereas Constant Contact spent 38% and Manhattan Associates 12%.

However, before you get up and put your hands up in dismay, there are strategies for tech firms on the budget that will keep you in the game and even profitable. Everyday and more recent spending to market for technology companies is around 15 percent of the budget for the year, as per CMO Survey. 

Use blogs to boost sales and make your marketing remarkable!

Blogs are an excellent opportunity to draw people to your website and brand. They can be customized to any stage of your customer’s buying journey. In the beginning, you’ll want your blog to be user-focused, engaging, and educational. After that, they will assist readers in understanding precisely how your product solves the issue more effectively than other products. Also, they could include new features that you’ve introduced or the things they should consider when evaluating your product.

Blogs are focused on education and not on selling. Your blog posts position you to be an authority in what the visitors are searching for. Let them know that you know their needs, what you can do to help, and what potential downsides or obstacles could be possible. This way, you are building confidence in them, and it is a part of the relationship you are creating.

Public relations and how to get your name there?

Another strategy to market tech firms is public relations. The “ROI is extremely valuable,” especially if you opt for a hybrid approach and “meld PR with SEO, paid media, or social and other media,” according to an article published on Entrepreneur.

This can be a method that can help you become an authority on the subject. You could create newspaper articles and magazine pieces and distribute news announcements about significant occasions. You could also engage a marketing company to assist with this.

The cost of a PR campaign can be wildly different. If you decide to go for it yourself, all you need is tears and sweat and the time to make your product more appealing as it currently is. If you contract



This article was written by Admira Keric and originally published on WP Pluginsify.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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