The more elements we add to products, the more complex the products become. Minimalism is a natural reaction to a trend of increasing complexity in digital products. Minimalism helps improve the efficiency of communicating information, on the web and in mobile apps, by focussing on creating a high signal-to-noise ratio.
The signal-to-noise ratio represents the relationship of relevant to irrelevant information. The information could be anything — text sections, visuals, and animation. Anything that the user has to process could be either a signal or noise. Applied correctly, minimalism can help us create highly-focused user journeys, for visitors to know where to look and what to do at every step on the way.
Minimalism brought a few additional benefits to digital design, such as:
- Good aesthetics. Well-designed minimalist products have a modern progressive look.
- Faster-loading times. Minimalist websites and apps feature fewer objects, and thus, load faster.
- Better compatibility between screen sizes. No need to conduct a dramatic redesign to adapt a layout to different screen sizes.
Keep reading the article at Elementor Blog. The article was originally written by Nick Babich on 2020-01-23 09:25:06.
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This article was written by Nick Babich and originally published on Elementor Blog.