One out of every two readers visits us through a mobile device. This ratio is similar to that of many other websites. As a webmaster, it’s reasonable to try everything possible to optimize the site for a better mobile experience. Are a mobile-friendly theme and performant host enough to delight users?
Indeed, a good theme, a few effective site-improving plugins, and a reliable host are the basics of a good site, but they’re not enough. Voice search is no longer hype or service enjoyed by early adopters.
You will have to optimize your website for voice search sooner or later, so you’d better jump on the bandwagon before your competitors.
Is Voice Search the Future?
Before preparing your site for voice search, you should have a clear idea about it. Is it the future of search? Does it impact search results? Well, voice search isn’t the future. It’s the present! A bunch of key data reveals the magnitude of the voice search. Here are just a few pieces of eloquent data:
It’s not data-backed research, but ask your friends and relatives if they own or plan to purchase a virtual assistant such as Alexa or Google Assistant. I guesstimate that there are enough people interested in purchasing a virtual assistant to make you consider the potential of voice search.
How to Optimize for Voice Search
Optimizing content for voice search isn’t rocket science, but you need a lot of time and a spark of creativity. The following items will shape your strategy to get more relevant results in an environment of perpetual growth of voice search queries.
Leverage Conversational Words
Even though the ultimate purpose is the same, voice and text searches are different. Text search means typing keywords while voice search means using words conversationally. Hence, you have to rewrite content using more conversational words, if possible.
For instance, when talking to a virtual assistant, you’d probably ask considerably more questions than when using a text search.
Answer the Public is a magnificent tool
This article was written by Daniel Pintilie and originally published on WP Pluginsify.