OptimizePress vs. ClickFunnels: Who is the Champion in 2023?

OptimizePress vs. ClickFunnels: Who is the Champion in 2023?

In the world of online tools for creating landing pages, it’s like trying to pick the best ice cream flavour when there are so many delicious options. Today, we will focus on two popular choices: ClickFunnels and OptimizePress. 

These tools are like magical ice cream machines that help businesses make awesome landing pages to attract customers and sell stuff.

But here’s the scoop: we want to determine the best. So, if you’re eager to know which ice cream flavour wins the taste test, let’s dive right into our comparison of ClickFunnels and OptimizePress.

We’ll help you decide the yummiest for your landing page needs!

Major Difference Between OptimizePress and ClickFunnels

Firstly, to help you set a picture of both tools in your mind, let us look into their major parametric differences.

  1. Platform Type: ClickFunnels offers you everything required to market, sell, and deliver your online products to customers. You can say it is an all-in-one spot for marketers. On the other hand, OptimizePress is a WordPress Plugin that is meant for WordPress sites only.
  2. Subscription Plans: ClickFunnels offers three subscription plans that are billed monthly. You also get a 14-day free trial with credit card details. OptimizePress also have three subscription plans, but they are billed annually. 
  3. Pricing Tiers: The lowest Plan of ClickFunnels starts at $127 per month, whereas that of OptimizePress is $129 per year.
  4. Built-in Builders: ClickFunnels has all page builders, like landing pages, funnels, sales pages, and website builders. However, OptimizePress does not have a website builder as it is a WordPress plugin. 
  5. Membership Sites: With ClickFunnels, you can Effortlessly Create and Launch Your Membership Site Using ClickFunnels.With the OptimizeMentor WordPress Plugin, which comes as a part of the OptimizeSuite package, you receive a full membership theme along with pre-made membership site templates that are simple to customize
Features OptimizePress ClickFunnels
Pricing $129/year $127/month
Type of Platform WordPress Plugin All-in-one convenient spot
Best For WordPress Site Holders for lead generation and landing page builder Best for those who want to build sales funnels for specific products
Ease of Use Intuitive and user-friendly user interface Creates sales funnels in minutes
Value for Money The yearly subscription to this platform offers incredible value for your investment. If you are seeking to skyrocket your conversion rate, opting for ClickFunnels is the best option.
Transaction Fee 0% 0%
Native Builders Landing Page, Sales Page and Funnels Funnels, Landing Pages, and Websites
In-Built Email Marketing No Yes
Digital Products Courses and Membership Sites Membership Sites and Courses
In-Built Automation No Yes
In-Built eCommerce Solution Yes Yes

OptimizePress vs ClickFunnels

A Brief Overview: ClickFunnels vs. OptimizePress 


ClickFunnels is an all-in-one convenient hub to market, sell, and deliver your products in no time. 

ClickFunnels is a super online tool for making web pages and sales funnels. It helps people make more money by guiding visitors to become paying customers.

It was made by a guy named Russel Brunson in 2014. He wanted to make it easy for his team to create sales paths. Because it worked so well, he let everyone use it.

With ClickFunnels, you can create web pages and selling paths fast. You drag and drop what you want, like building with digital blocks. You can make your landing pages in just 30 minutes. They also give you many options to build your page from scratch. 

But ClickFunnels isn’t just for making web pages and sales funnels. You can also make membership sites for loyal customers, generate affiliate programs, and offer more things to buy. It even has a built-in email marketing tool to talk to leads through email. It’s like having a super online business helper.

The products offered by ClickFunnels are as follows:

  • Sales Funnels
  • Website builders
  • Digital Products (eCommerce stores and Online courses)
  • Landing Pages
  • Email Marketing
  • Automated workflows
  • CRM
  • Membership Sites
  • Analytics and Reporting
  • Integrations


OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 1

OptimizePress is like a toolbox for your website, especially if you use WordPress. It is a WordPress Plugin that you can use by simply installing it on your WordPress portal. 

It helps you create different web pages to get people to sign up or buy things. The cool part is that it doesn’t cost much – you pay a tiny bit for a whole year.

The platform gives you plenty of template options for your landing page designs. It has a user-friendly drag-and-drop editor. You can easily make your web pages look nice without needing a computer expert. 

It’s like playing with building blocks. You pick what you want, drag it to your web page, and drop it there.

What makes OptimizePress even cooler is that it has a special button called Leadmeter. When you click it, it checks your web page and tells you how good it is. It even gives you tips on how to make it better. So, it’s like having a helper who tells you how to build your web page the best way.

OptimizePress offers tools are as follows:

  • Landing Page Builder
  • Funnel Builder
  • Checkout and payment Templates
  • Membership Site Templates
  • Integrations
  • Digital Products (Online courses)

Features Comparison: ClickFunnels and OptimizePress

By now, we have discussed a brief about both platforms. To get into the in-depth comparisons, we have to look for their features individually. It will give us detailed information about the platform and help us make a correct decision per our requirements.

So, without wasting any time, let’s dive in.

1. Platform Editor: OptimizePress vs. ClickFunnels


ClickFunnels comes with an intuitive drag-and-drop editor. It is exclusively user-friendly and easy to use with no tech experts. It’s like a block game in which you have to drag your chosen block to the project, and it is done.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 2

The platform offers plenty of customization options to choose from. You can easily build customized landing pages and sales funnels using their templates or from scratch. It’s just a matter of 30 minutes without any expert in hand.

Since many of your website visitors use mobile devices, the ClickFunnels Editor ensures that their experience is smooth and well-optimized while on your site.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 3


OptimizePress has a really simple editor named OptimizeBuilder that’s like moving digital building blocks. You don’t need to be an expert to use it.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 4


Just pick what you want from the menu and drop it onto your project. It’s easy to learn and lets you make web pages how you want.

Both editors are almost similar in use.

2. Templates: Landing Pages, Websites, and Sales Funnels


ClickFunnels offers a bunch of ready-made templates and funnel options. These templates cover different purposes like launching a product, network marketing, promoting a bestseller book, hosting webinars, and more. It’s like having a variety of blueprints to build different kinds of sales funnels.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 5

What’s cool is that you can even make each funnel look unique by setting up separate designs for each landing page. This makes your brand look more professional and tailored to your audience.


This platform offers a convenient way to create different types of pages for your marketing funnel. It provides a variety of ready-made templates, including sales pages, thank you pages, membership site pages, opt-in pages, landing pages, and more.

OptimizePress offers over 400 templates on your plate. It’s your choice to opt for your marketing pages.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 6

You’re not limited in the number of pages you can create on a single site, so you have the flexibility to decide how many pages you need and where you want to place them.

These page templates are designed to help you reach specific marketing goals more efficiently, depending on the direction you want your funnel to take.

3. Digital Products


ClickFunnels offers a fantastic feature for creating and selling online courses. They provide a range of templates that you can use to get started quickly. It saves you the time and effort of building everything from scratch.

When you decide to create a course, ClickFunnels allows you to choose from various course templates designed to match different teaching and learning styles. You’re not limited to using only the provided templates. You can create your own and sell them to others.

Moreover, the platform offers video hosting to make it convenient for you to upload and share your course videos with your students.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 7

With ClickFunnels, you have the flexibility to schedule course releases on specific dates and deliver content to your students gradually. This gradual content release, known as ‘dripping,’ can be a dynamic way to keep your customers engaged and eager to learn.

Additionally, ClickFunnels enables you to take notes on each lesson within the software for your internal reference. This feature makes it easier for you to manage and improve your courses over time. It ensures the best learning experience for your students.


OptimizePress offers you a built-in course builder with exclusive tools like:

  • Drip Schedule
  • Course Creation Templates
  • Lessons and Modules

However, OptimizePress does not have a native video hosting solution. Therefore, you have to use a third-party plugin to host them successfully. 

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 8


In this concern, ClickFunnels wins over OptimizePress, as ClickFunnels offers more demanding solutions for creating online courses as your digital product.

4. Ecommerce


ClickFunnels’ eCommerce feature allows you to set up and run your online store effortlessly. Whether you’re selling physical or digital products, ClickFunnels provides you with ready-made templates to create attractive online stores. 

You can wave goodbye to sluggish checkout pages, as ClickFunnels prioritizes lightning-fast and secure credit card processing for a seamless user experience. 

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 9

Plus, you can boost your sales by implementing features like 1-click upsells and recurring subscriptions. Thus helping you maximize the value of each shopping cart.

Hence, you can maximize your sale using:

  • Upselling
  • down selling
  • Discounts
  • Order Bumps


OptimizePress offers an eCommerce solution through its “EcomPlus” template collection. These templates are designed to help you sell physical products using a single sales website.

These templates’ advantages are that you can build a visually appealing and conversion-optimized website. You can build marketing funnels to showcase your products’ features and benefits effectively.

Unlike some shopping cart themes that limit content presentation, OptimizePress’s EcomPlus collection lets you present your product features more attractively.

Even if you already have a WooCommerce or Shopify store, you can still utilize OptimizePress to design captivating sales pages.

This way, you can direct your customers to complete their purchases on your existing store platform, even if you’re not using OptimizePress’s checkout feature, OptimizeCheckouts.

Hence, you can maximize your sale using:

  • Upselling
  • Product Homepage
  • Order Homepage
  • Checkout Page

5. Automation


ClickFunnels offers an incredible feature called “Workflow Automation” that can help businesses collect sales, leads, and conversions automatically. With this tool, you can put your marketing on autopilot. Thus allowing you to monitor what truly matters to you.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 10

Here’s how it works: ClickFunnels lets you create customized workflows that take care of the lead generation and selling your products or services even while you’re not actively working. These workflows are like your personal marketing assistants.

What’s impressive is that these workflows are highly personalized. You can easily segment your audience and convey them tailored follow-up messages with dynamic email content. It’s like having a conversation with each customer individually.

Another powerful aspect of ClickFunnels’ workflow automation is A/B testing. You can test multiple splits of your marketing campaigns, web pages, or promotions to see what works best. 

This eliminates the guesswork and helps you make data-driven decisions. Also, you can perform split testing for better decision-making. Additionally, you can also automate your email follow-ups.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 11

In essence, ClickFunnels’ workflow automation ensures you deliver the right messages to the right customers based on their actions and habits. It’s like having a smart marketing assistant who works tirelessly to grow your business while you relax.


No, OptimizePress does not offer workflow automation as part of its platform. It primarily provides tools for creating landing pages, sales funnels, and membership sites. 

However, it doesn’t include comprehensive workflow automation features commonly found in dedicated marketing automation software.

Moreover, it does not offer email marketing as well. You have to use third-party tools to utilize the functionalities of email marketing.

Clearly, the winner is ClickFunnels, with outstanding marketing automation on the plate.

6. Analytics


ClickFunnels Analytics feature provides users with comprehensive insights into their online business performance. It allows you to track and analyze essential data. This lets you determine the effectiveness of your pages and funnels.

With ClickFunnels Analytics, you can quickly access data that shows what’s working and what needs improvement. This instant reporting helps you make informed decisions in real time.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 12

ClickFunnels offers advanced analytics. It provides real-time data about your campaigns. This data enables you to make educated adjustments to optimize your marketing strategies.

You can check and compare the performance of your advertisements and funnels over time. This feature helps you find recent trends and patterns in your business’s performance.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 13

By evaluating historical data and trends, you can project your business’s future performance. This forward-looking insight helps you set realistic goals and make strategic decisions.

Hence, ClickFunnels analytics empower users with the data they need to assess, optimize, and plan the performance of their online business effectively.


On the other hand, when it comes to analytics, OptimizePress offers a more limited set of data points. These include tracking metrics such as leads, page views, opt-ins, conversion rates, and split-test reports.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 14


However, OptimizePress lacks the extensive course analytics feature and comprehensive reporting features that are found in ClickFunnels.

As a result, ClickFunnels takes the lead in this category. Hence, it provides users with a more robust and detailed analytics system to evaluate the performance of their marketing efforts.

7. CRM


ClickFunnels offers a powerful CRM (Customer Relationship Management) system that simplifies the process of building and nurturing relationships with your customers.

With the CRM, you can gather essential information about each individual contact and leverage that data to create personalized experiences.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 15

This connectivity allows you to stay engaged with your contacts and cultivate stronger relationships as they interact with your brand.

By understanding the preferences and interests of each contact, you can establish trust, foster rapport, and reinforce connections.

Plus, ClickFunnels streamlines contact management, making it convenient to oversee all your customer interactions in one central location.


OptimizePress does not provide a native CRM system or related features within its platform. Users of OptimizePress who need CRM functionality must seek external solutions through third-party integrations.

Hence, to access CRM capabilities, OptimizePress users are required to connect their platform with external customer relationship management tools or services. OptimizePress itself does not offer in-built CRM functionality.

Clearly, here also, ClickFunnels wins the battle.

8. Integration


ClickFunnels excels in its integration capabilities by offering seamless connections with tons of third-party services.

While ClickFunnels already provides essential features like web hosting, email list management, and membership site functionality, its integration options further expand its functionality.

Notably, ClickFunnels can be integrated with numerous major payment gateways and processors. It ensures secure and diverse payment options for your customers.

Moreover, it offers compatibility with a variety of email marketing and communication services. Hence allowing you to efficiently manage your contact lists and communication channels.

This extensive integration ecosystem empowers you to customize and enhance your sales funnels with additional tools and services, Thus making ClickFunnels a versatile and powerful platform for online business.

The platform also enables API access. This implies it allows connection with Zapier and third-party integrations.


OptimizePress boasts a robust integration system that seamlessly connects with over 60 of the most widely used applications across various categories. 

These integrations cover essential aspects of online business operations. It includes email marketing, website analytics, affiliate tracking, and payment processing.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 16

In simpler terms, OptimizePress allows you to effortlessly link your platform with a wide range of popular tools and services. Thus enhancing your ability to manage and optimize your online business.

Whether you need to streamline your email campaigns, track website performance, manage affiliates, or handle payments, OptimizePress offers a diverse array of integrations to help you accomplish these tasks efficiently.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 17

Additionally, OptimizePress also enables API access for easy integration with tools like Zapier.

In terms of integration, both ClickFunnels and OptimizePress settled on a tie.

Affordability: OptimizePress or ClickFunnels


ClickFunnels pricing offers businesses the flexibility to choose from three subscription plans, each catering to different needs:

Pricing Plan

Basic Plan – $127 per month.
Pro Plan – $157 per month.
Funnel Hacker Plan – $208 per month.

It’s important to note that the distinctions among these plans primarily lie in the capacity and limitations of features such as websites, funnels, custom domains, digital products, and contacts.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 18

Furthermore, for cost-savvy businesses, ClickFunnels provides significant annual subscription discounts. It ranges from $200 to a substantial $3,468 per year. Thus allowing subscribers to save considerably on their investment.


OptimizePress pricing comes with three subscription options. Each is meant to meet the particular needs of the customers:

Pricing Plan

Builder Plan: Priced at $129 per year. This plan accommodates limited features and allows only one client site.
Suite Plan – Priced at $199 per year, this Plan unlocks the plugin’s complete range of features. It is suitable for customers who require support for a single WordPress site.
Suite Pro Plan – Priced at $249 per year. This Plan offers the same comprehensive features as the Suite Plan but extends its support to five WordPress sites.
Agency – Priced at $399 per year, this Plan offers all advanced features. It includes access to OptimizeBuilder and support for twenty WordPress sites.

Customers can select the Plan that aligns best with their requirements and WordPress site needs.

OptimizePress vs. ClickFunnels: Who is the Champion in 2023? 19

In the pricing battle, OptimizePress comes out as the clear winner. OptimizePress offers a more cost-effective solution with its one-time fees. It spares users from the burden of monthly recurring charges.

This affordability factor makes OptimizePress a favourable choice for those looking to manage their budget effectively.

Compare ClickFunnels vs. OptimizePress in terms of Functionality

In terms of functionality, ClickFunnels holds the upper hand with its powerful features. It offers a comprehensive package with tons of landing page templates for your funnels. It also includes free hosting, an integrated shopping cart, an in-built affiliate program, an autoresponder, and more. 

Earlier, OptimizePress came as a WordPress theme format as well. However, now it is available only in plugin format. But if you are looking for extra functionality in your WordPress site with OptimizePress, go for OptimizePress SmartTheme. 

Being a WordPress Plugin, OptimizePress provides a range of functionality at an affordable price. Yet, it doesn’t match the extensive capabilities and convenience provided by ClickFunnels.

However, for users seeking a robust and all-in-one solution, ClickFunnels emerges as the better choice in terms of functionality.

OptimizePress and ClickFunnels: Pros and Cons



  • All-in-One Platform: ClickFunnels offers a comprehensive, all-in-one solution. It eliminates the need for additional subscriptions or third-party tools to run your business.
  • 60-Day Risk-Free: Prospective users can take advantage of ClickFunnels’ 30-day free trial combined with its 30-day money-back guarantee. It provides a total of 60 days to explore the platform without financial risk.
  • Help and Support: ClickFunnels provides excellent customer support through live chat and email. Also, it offers user-friendly step-by-step tutorials to assist users.


  • Pricing: ClickFunnels’s starting price of $127 per month might be on the higher side for new or small businesses. Also, you’ll need to pay it on a monthly basis.
  • Limitations: Each subscription plan imposes limits on the number of assets. They impose limits on the number of websites, funnels, domains, courses, and contacts. Businesses with extensive needs may find these limits restrictive.



  • Pricing: OptimizePress offers an affordable entry-level plan at just $129 per year. It is approximately equivalent to $10 per month, making it budget-friendly.
  • WordPress Integration: OptimizePress seamlessly integrates with WordPress websites. Hence providing additional functionality to WordPress users.
  • 30-day Money-Back Guarantee: New customers enjoy a 30-day option to cancel their subscription plan and receive a full refund, offering risk-free exploration.


  • Annual Subscription: OptimizePress requires customers to pay for an entire year’s subscription upfront. Thus, it lacks a monthly subscription option.
  • Time-Consuming: The OptimizePress builders may not offer the most user-friendly experience. 

Frequently Asked Questions

One of the best alternatives to ClickFunnels is Leadpages, which is known for its user-friendly landing page and lead generation tools.

People leave ClickFunnels for various reasons, including its pricing, competition from alternative platforms, and evolving business needs.

OptimizePress is not a free platform; Accessing its features necessitates a subscription fee.

A more affordable alternative to ClickFunnels is Builderall, which offers a range of marketing tools at a lower price point, including funnel building.

The choice between Shopify and ClickFunnels depends on your specific needs. Shopify is a robust e-commerce platform, while ClickFunnels is designed for sales funnels and marketing. Choose based on your primary business focus.

OptimizePress vs. ClickFunnels: Which Sales Funnel Software will you Choose?

At the final foot front, ClickFunnel won the battle in many aspects and proved to be better than OptimizePress. 

Yet, it doesn’t mean OptimizePress is not a good solution. It is obviously a good takeaway for lead generation and landing page builder for your WordPress site. Being a WordPress Plugin, it has unlimited capabilities to optimize your WordPress site. 

ClickFunnels stands on top because it is a one-stop solution for everything you need for your marketing plans. You don’t need many third-party integrations as it gives you an in-built solution for everything. Moreover, it is not restricted only to WordPress sites. 

Despite everything, your requirements are your priority. You should opt for the solution as per your business needs and affordability.

The post OptimizePress vs. ClickFunnels: Who is the Champion in 2023? appeared first on SaaS Ultra.

Keep reading the article at Blog – SaaS Ultra. The article was originally written by Kulwant Nagi on 2023-11-02 02:03:42.

The article was hand-picked and curated for you by the Editorial Team of WP Archives.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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