Conversion Rate Optimization (CRO) is all the jazz in the eCommerce industry. Stores the world over, regardless of whether they are operating locally or internationally, have utilized CRO strategies to convert their visitors into paying customers.
As a direct consequence, these store owners have and are still, contributing to the unstoppable growth of eCommerce.
But let’s narrow down our discussion from the eCommerce industry to WooCommerce.
WooCommerce is the most popular CMS on the internet, powering over 42% of all eCommerce activities. Being such a popular platform, however, does not exempt WooCommerce store owners from optimizing their sales through CRO.
Which brings us to this question: What does CRO look like for a WooCommerce store? An excellent follow up to it would be the question of how much it costs, and whether or not it is easy to use.
If you’ve got all these questions on your mind, then this short article is for you! It’s aimed at beginners and people looking to learn about, and possibly implement CRO for WooCommerce to boost and measure the growth of their sales.
But before we go in-depth into CRO, there is the need to lay some groundwork regarding the process.
So, let’s begin.
Conversion Rate Optimization – An Introduction
Have you ever visited a website to find out about something, and just as you begin scrolling, a pop-up appears asking you to “Avail 50% Discount on Products by Signing-Up” or “Subscribe to Our Email Newsletter”?
If you have seen it, or perhaps, have taken action by subscribing, then you’ve taken a first-hand look at a CRO strategy employed by the owner.
Essentially speaking, it’s a broad term for the many processes used by owners to convert visitors on their site into customers. The customers, in turn, are not necessarily people who are purchasing your products. They could even take the form of people who have subscribed to your weekly newsletter.
When it comes to eCommerce, this is what the CRO process generally looks like.
1. Discovery of the Product: Prospects find out about your product or service, and try to understand the benefits and the value it can add to your life.
2. Selecting the Product: This is the point when the discovery process is complete, and prospects take
This article was written by Rai Jibran and originally published on WP Pluginsify.