In this post I’m going to show you how to scale your content marketing.
(Step-by-step)
In fact, this process has helped me publish 326,649 words of blog content over the last year.
Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more.
And in today’s post I’ll show you exactly how I scaled up.
Step #1: Break Down Your Writing Process Into TINY Steps
I used to think of “writing content ” as a single step.
But I recently learned that creating content is actually made up of several smaller steps.
Back in the day, I’d do all of these steps myself. Which meant that I could only publish a new post every 4-6 weeks.
Fortunately, because I focused 100% on quality over quantity, the Backlinko blog grew like crazy… even though I didn’t publish that often.

But at a certain point, traffic to the blog started to stall.
![How to Scale Content Creation [New Step-By-Step Guide] 3 How to Scale Content Creation [New Step-By-Step Guide] 1](https://cdn-backlinko.pressidium.com/wp-content/uploads/2020/03/backlinko-initial-blog-traffic-started-to-stall.png)
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This article was written by Brian Dean and originally published on Backlinko.