New and temporarily free Local SEO training: Learn how to rank locally!

New and temporarily free Local SEO training: Learn how to rank locally! • Yoast

Marieke van de Rakt

Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.

With a website, you’re able to reach out to the entire online world. But what if you want to target a local audience? Then you need to practice local SEO! Especially now, during the COVID-19 pandemic, it’s incredibly important to make sure your local audience can find you online. That’s why today, we’re launching a brand-new (and temporarily free) Local SEO training! In this training, we’ll teach you how to make sure your local audience can find you in the search results.

Why local SEO?

Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. And especially now, during these COVID-19 times, the focus is clearly on #supportlocal. So, make sure your site shows up in local search results by investing some time in local SEO.

As a small business owner, are you doing everything you can to make sure people can find you online? Do you think you can improve your online presence to attract more customers to your shop? Our new Local SEO training is here to help!

What will you learn in the Local SEO training?

In this online local SEO training, we’ll teach you how to set up a winning local SEO strategy and get your business among the top local search results. You’ll learn:

  • what local SEO entails and why you need it to rank better in local search results
  • how to optimize your site technically and content-wise for the local search results; 
  • how to set up a link and citation building strategy and increase your presence online
  • how to increase credibility and online visibility by getting your business featured in the most relevant directories; 
  • how to get and respond to reviews, and show the world you care for your customers
  • how to use social media and get people talking about your business
  • how to use Google My Business to give an extra boost to your online presence; 
  • how to use the Yoast Local SEO plugin to get miles ahead of your competition. 

All in all, this course will present you with a lot of tools to attract more people to your shop, online and offline! Are you curious to know what the training looks like? Have a look at this preview of one of the videos in the training, presented by Joost de Valk:

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This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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