5 Tips to Write the Most Clickable WordPress Headlines

Writing Clickable WordPress Headlines

The idea of sitting down and completing several headline writing exercises to find the “one” may seem extra. Still, it’s really not when you consider that your headlines are the number #1 most important thing you’ll write in WordPress every day.

Fact: If people don’t click your headlines, your content won’t get read.

Your headline is the part of your article that people are most likely to read. David Ogilvy, the “Father of Advertising”, believes that “on average, 5x as many people read the headline as read the body of the copy.” You might recognize this quote of his: “When you’ve written your headline, you’ve spent eighty cents out of your dollar.”

You don’t need to be an advertising genius to create a clickable headline. Free tools like the Headline Analyzer Studio can optimize your headlines, and headline writing exercises can draw out your best ideas.

Here are five such exercises designed to hook readers and help your headlines rank higher.

1. Use Headline Templates

If you’re out of ideas or just lacking inspiration, using a headline writing template can quickly put you back on track.

Here are three templates you can try:

“Why” Headlines

“Why” headlines are one of the most tried-and-true headline formats, especially when it comes to scoring social media shares. In 2014, a joint study between Fractl and BuzzStream looked at 220,000 articles from 11 verticals. They found that articles sporting “why” headlines earned an average of 21,000 shares per month.

“Why” headlines work because they harness people’s natural curiosity — we like to know “why” — it’s just part of human nature.

When we see a headline like “Why these toads have turned to cannibalism,” we have to click. Otherwise, the question “why did those toads turn to cannibalism” will stay in our minds all day.

Now, there is an art to writing a great “why” headline. You’ll need three crucial elements:

  1. The subject of the article. In National Geographic’s article, this was the toads.
  2. The action or outcome. In National Geographic’s article, this was cannibalism.
  3. The verb that joins the article’s subject and outcome. In National Geographic’s article, this was “turned to.”

Then, try placing your elements into this format:

“Why (subject) (verb) (action/outcome).”

For example: “Why Graphic Designers are Swearing Off Adobe Forever” or “Why Developers are Downloading This Chrome Extension.”

Or, if you want to put a twist on the traditional “why” headline, try this format:

“(Subject) (verb) (action/outcome). Here’s why.”

For example: “Graphic Designers Have Sworn Off Adobe Forever. Here’s Why” or “Over 15,000 Developers Have Downloaded The Bugs Chrome Extension. Here’s Why.”

The trick to building the best “why” headline

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This article was written by Kyla and originally published on WPExplorer.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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