Tom Zsomborgi Interview – “One of the Strongest Sources of Acquiring New Customers Is Still by Good Old Word of Mouth”

Tom Zsomborgi Interview - "One of the Strongest Sources of Acquiring New Customers Is Still by Good Old Word of Mouth"

Hello and welcome to another Themeisle interview! In this one, you’ll meet Tom Zsomborgi, co-founder of Kinsta – one of the most popular web hosting companies for WordPress.

Before hearing from our guest, make sure to check our previous interview with Carrie Dils, where we talked about WordPress, success, productivity, and more. If you’re currently seeking advice from professionals, go through our full collection of interviews with experts in their own fields.

If you are a long-time member of the WordPress community, Kinsta should ring a bell. They’re not only a well-known hosting provider in the WordPress space, but they also run a popular blog – Kinsta blog – that offers tons of advice on all topics WordPress.

Tom Zsomborgi – the co-founder of the company – is one of the brains behind Kinsta’s success.

In this interview, you’ll learn how he analyzes the business model of his company and then implements it, plus how he’s building efficient marketing strategies that make Kinsta a powerful and loved product.

Tom also shares insights and practical advice from his daily work. Let’s hear it from him!

👉 By the way, check out our review of the Kinsta platform.

Tom Zsomborgi Interview – “One of the strongest sources of acquiring new customers is still by good old word of mouth”

When and how did you start working with WordPress? Is there an interesting story here?

Phew, it’s been a while!

My first interaction with WordPress was during my college years around 2008. One semester, we had an IT lecture, and the homework was to create a small business website with a few pages. I decided to build this website with WordPress; however, it was the WordPress.com version, not the self-hosted version.

My time was running out, and I delayed the project as much as I could (that’s how college works for many of us!) The process was relatively simple and fast — I was able to build the page in an afternoon, and it looked credible, with a few unique pages and illustrations.

I passed the exam, and since then, WordPress has been part of my everyday workflow.

After college, my co-founders at Kinsta and I were doing web design projects among SEO campaigns for small businesses. Aside from the rare Joomla site, everything was based on WordPress (the self-hosted .org version).

WordPress was booming around 2010, and it was clear to us that due to its uniqueness and ease of use, its adoption rate wasn’t going to slow down anytime soon.

That’s how, a few years later, Kinsta — a hosting solution for WordPress sites — was born.

What’s your technique for staying productive throughout the day?

First, I have a good coffee! I start my day with a list in front of me that contains the tasks that I need to complete and make some progress because they’re important and time-sensitive, and others’ work depends

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This article was written by Adelina Tuca and originally published on ThemeIsle Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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