Looking for different types of digital marketing that are effective in 2023?
Over the past few years, there has been a MAJOR shift in the way businesses promote themselves.
With digital marketing, you now have A TON of options to promote products and boost your sales. From SEO to social media to email marketing, there are a lot of options to reach your target audience.
With so many options available, it can be difficult to know where to start. So in this guide, you’ll discover:
- What are the types of digital marketing?
- Free resources
- Benefits of different types of digital marketing
- How to get good at digital marketing methods and much more
Let’s get started!
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Types of Digital Marketing: Benefits, How to Learn & Free Resources
1. SEO (Search Engine Optimization)
Search Engine Optimization (popularly known as SEO) is the process of improving the organic visibility and ranking of a website in search engine results pages (SERPs).
SEO is one of the important components of digital marketing.
The primary goal of SEO is to get more traffic from search engines like Google. The higher a website appears in search results, the more likely it is to be clicked on by users.
How to get good at SEO?
The key to generating more traffic from SEO is to use relevant keywords, build backlinks and create engaging content.
No matter what niche you’re in, create content that’s relevant to the searcher’s needs. Know the searcher’s intent for the best SEO results.
Search intent can be of four major types including:
- Transactional (ex: buy, cheap, trial, etc)
- Informative (ex: how, why, what, etc)
- Navigational (ex: any website name)
- Commercial (ex: reviews, comparison, etc)
Also, analyze your competitors to see what’s missing from their websites. Create 10x better content than your competitors to grow your search traffic.
Remember, search traffic takes time. So stop looking for shortcuts and focus on creating a website that’s useful to your users.
Benefits of SEO:
- Helps you get more search traffic and improve the visibility of websites
- SEO is free and long-lasting
- The traffic you generate from Google is highly converting and better than most of
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This article was written by Anil Agarwal and originally published on BloggersPassion: Learn Blogging & SEO from Anil Agarwal.