Search Engine Optimization (SEO) is the key to reaching a larger audience, which may help you boost conversions and generate more sales, too. However, there’s one aspect of SEO you may not be using to its full potential – internal linking.
If you’re linking to related blog posts and articles on your website, then you’ve laid a decent foundation. That said, you can get much more out of your internal links if you take the time to follow some key best practices for creating and maintaining them.
In this post, we’ll discuss why internal links are so important for SEO. We’ll then show you how you can use internal linking to boost your session duration, improve your search engine results, and more all while avoiding Google penalties and banishing broken links. Let’s get started!
Understanding internal links and why they’re beneficial for SEO
When you link to another website, that link is known as an external link. SEO experts put a lot of emphasis on securing external links, but internal links can also play an important role on your site.
While backlinks are hyperlinks between two different websites, an internal link is one between two pages on the same website. They’re commonly found in menus, sidebars, and footers, but you can also use them in the body text of your posts and pages:
Marketing specialists at SEMrush conducted research into ranking factors. They discovered that session duration and the number of pages visited per session are two of the most important.
Internal links can boost both of these metrics by helping visitors find related content. When reading one blog post inevitability leads to reading a second, and a third, visitors are going to spend a lot more time on your website.
Internal links can also help search engines understand your website’s structure by providing paths for crawlers to follow. Although they don’t carry as much weight as external links, they’re completely under your control, which means you can use them strategically to attract traffic to your site.
How to build a successful internal linking strategy (7 key techniques)
As a site owner, internal links are one SEO strategy that’s completely under your control. Here are seven ways you can take charge of them and boost your site’s visibility.
1. Use relevant, informative anchor text
Anchor text is the visible, clickable text of a link. It signals to users and search engines what the linked content is about, so you should include relevant keywords wherever possible.
However, be careful not to overdo it. Search engines also take metrics such as session duration and the number of pages visited into consideration. Your priority should be getting visitors to click on your link. This means your anchor text should be appealing to readers, even if it comes at the expense of a few keywords.
Also, avoid using contrived phrases such as click here, or check out this link. These
This article was written by Will Morris and originally published on ManageWP.