Your site’s navigation plays a critical role in the user experience (UX). While a lot of attention is often paid to the site header, you don’t want to overlook another important area: the WordPress footer.
There’s nothing necessarily wrong with the default footer in WordPress. However, there are a plethora of ways to improve it. Plus, there are easy steps you can take to personalize and change it to benefit your site and brand.
In this post, we’ll discuss the benefits of changing the default footer in WordPress and some methods you can use to do so. Then we’ll provide you with three ways to customize your WordPress footer to maximize its value. Let’s get started!
Why Customize Your WordPress Footer?
When it comes to the design of your website, it’s essential to make the most of each and every element. This doesn’t only pertain to the content ‘above the fold’, either.
Your WordPress footer typically appears on every page of your website. Therefore, optimizing this section of your site can help you:
- Improve the overall design and aesthetic of your site
- Enhance its usability
- Boost engagement and conversions
When a visitor scrolls to the bottom of the page, the footer can direct them to other content and pages on your site. It can be a place to find useful information or CTAs that encourage them to take action, such as signing up for a newsletter or filling out a contact form.
The WordPress footer is in a prime real estate area, so you should use it strategically. If you’ve never edited your footer before, don’t worry; there are multiple ways to go about it depending on what you’re trying to achieve and your level of experience.
Methods You Can Use to Customize Your WordPress Footer
There are a handful of solutions you can use to customize your WordPress footer. The method you use will depend largely on the type of edit you’re looking to make.
For a simple change, such as removing or editing the footer text or copyright, you can use the Theme Customizer (Appearance > Customize):
You can also change the default footer from the Widgets area (Appearance > Widgets):
If you don’t have access to the Customizer or the widget area is too limiting, you can use a plugin or edit your theme files. We only recommend the latter if you’re comfortable working with code and want more control over your customizations.
After creating a child theme, you can typically find the code to edit in your theme’s footer.php file, located in the Theme Editor (Appearance > Theme Editor):