While it may have been around for a while, email marketing remains one of the most effective marketing strategies for delivering an impressive return on investment. Although some skeptics have continued to proclaim that email marketing would eventually become extinct, there has been no evidence to indicate that to be the case. If anything, email marketing has continued growing at a steady pace. In fact, estimates indicate that by 2020, more than 255 million people will be using email, making now the ideal time to make it a goal to grow your email list.
What Is an Email List?
If you are new to email marketing, you might even find yourself asking what an email marketing list is and why you need one. Simply put, an email list is a list of the email addresses of people who have signed up and agreed to allow you to email them. You can use this list to send out business announcements, new blog posts, and even sales information about your services or products.
Benefits of Growing Your Email List
Did you know that email marketing can provide an average return on investment of 4300%? If that isn’t reason enough to work on growing your email list, consider the following benefits:
- Email lists make it easier to reach customers with pertinent messages
- Email is more personal
- Email makes it easier to encourage visitors to return.
- Email allows you to build trust
- Email helps you to grow your bottom line
Now that you know what email marketing is and why it’s so important to grow your list, let’s talk about ways you can actually begin growing that list. Below are some tips to help you do just that.
18 Ways to Grow Your Email List
1. Use a Professional Email Marketing Service
Before you do anything else, you need to ensure you make use of a professional email marketing service. The last thing you want is for your emails to die a slow death in a spam folder. Using a strong email marketing service will ensure this does not happen. Remember, this is not the place to skimp on service costs. This is one of the areas that a little investment will pay off.
2. Utilize Multiple Signup Forms
Among the best ways to grow your subscriber list is to make use of multiple signup forms. Ultimately, you want to provide as many opportunities as possible for potential subscribers to join your list. A great way to do this is by combining a sidebar signup form with a lightbox popup or even a sticky floating bar. Don’t go overboard with the options, but utilize more than one technique if it fits your site.
3. Use Content Upgrades to Encourage New Subscribers
Ready to entice new subscribers to sign up for your email list? A great way to do so is by enticing them with the chance to receive exclusive
This article was written by Kristen Wright and originally published on WordPress News and Updates from iThemes – iThemes.