When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, both online and offline, you probably also created a website to reach your audience. Which is great. However, it’s also important to properly introduce your website to Google, even when your website has been live for a while. In this post, we’ll explain why and how you can do this using our new configuration workout!
Since Yoast SEO 17.7, we’ve replaced the configuration wizard with our new configuration workout. If you haven’t updated to the latest version of our plugin yet, make sure to do so and you’ll be able to do this workout right away! The configuration workout is available in both the free and Premium version of Yoast SEO.
Why introduce your site to Google?
There are many ways to promote your website and get your audience to visit you online. Investing in SEO and optimizing your pages for the search engines is also very much worth your while. Which you might already be aware of. But did you also know that you can enhance Google’s understanding of your website which helps them present your site even better? By providing Google with some basic, but vital information on your business you’ll have a higher chance of Google showing the right information to your users. It can also increase your chances of getting a knowledge panel about your business, the block you sometimes see on the right side of your search results.
However, providing Google with this information, and making sure that it’s correct, doesn’t happen automatically. You need to help Google to better its understanding of your website and business. By properly introducing yourself. Because if you don’t, Google might not understand what your website has to offer. Kind of like a shop without a name sign out front. And this makes it less attractive for Google to direct people to your website as they’re not quite sure what they will find there.
Structured data is the way forward
So how do you help Google get a better understanding of your website? By using structured data. Essentially, structured data is a way of describing your site and its content in a way that’s easy for search engines to understand. It changes your content into code that search engines can process right away. Search engines like Google read this code and use it to display your pages in a much better and richer way in the search results. And adding this piece of code to your website is not something that you need to do yourself. Yoast SEO automatically adds a lot of this structured data for you, helping Google get a better idea of what your pages are about. Want to know
This article was written by Camille Cunningham and originally published on SEO blog • Yoast.