Do you own your audience? What I mean by that is, if you wanted to let people know about new content, could you tell them instantly and directly? Or, do you cross your fingers that they’ll see your email or Facebook post?
Let’s face it — it can be challenging to reach your audience even with a healthy subscriber list and social media following. Just when you’ve done all you can to generate more traffic to your site, the game changes. It seems like the algorithms on social media platforms are constantly being updated, making it increasingly difficult to maintain a consistent strategy. How do you announce new content without being drowned out by competing posts and ads?
Of course, if you could have more control over notifications, you could reach more people. You could grow your subscriber base with significantly less time and effort, resulting in a vastly improved ROI. You could also combat “Subscription Fatigue” and gain new subscribers with a click.
In this article, I’ll show you how to own your audience while delivering your unique content quickly and easily.
Notify Your Audience in a Flash with iZooto
Given the limited visibility of posts on Facebook or other social media platforms, it makes sense that you would search for a new way to notify people of your new content. I’ll make it easy for you by sharing a service that will help you do just that. It’s called iZooto.
iZooto helps you set up push notifications that lead viewers directly to your site — or wherever you want them to land. You can even set up targeted notifications for your various audience segments. Let’s look at some use cases to give you some more insight.
Web Push Notifications
One of the best features of iZooto is the ability to engage readers right where they live. With web push notifications, they don’t even need to be on your site to get alerted about new content you’ve published.
App Push Notifications
If you also maintain an app for your brand, you can use iZooto to push notifications directly to users’ devices. You can set up rich notifications to make your messages pop with emoticons and CTA buttons.
Messenger Push Notifications
There’s a saying that “business gets done in the DMS.” That should also apply to publishing because you can send notifications directly to Facebook users through Messenger. While your posts might get lost in the feed, your content won’t be lost in a message.
News Hub
If you run a news site, you can take advantage of real-time notifications to send “breaking news” alerts. This brings people straight to your site, where they will likely interact with even more of your content.
All of the opt-ins are permission-based. In the next section, I’ll show you how to get
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This article was written by DJ Billings and originally published on WP Mayor.