12 Best Competitor Analysis Tools: Get Real Insights Into Your Competition –

12 Best Competitor Analysis Tools

When it comes to marketing, one crucial thing is knowing your competition. However, that is not easy, and it takes a lot of research that requires a lot of time, and often these sessions come to a dead end.

So, to get real insights into your competition and save your precious time, you will need additional tools.

To help you with this quest, we will introduce you to a list of the 12 best competitor analysis tools that will attract and maintain relationships with customers on the one hand and help your business to grow on the other.

1. Semrush

Semrush is one of the most well-known tools, and it is impossible not to mention it. This ultimate tool provides all-in-one digital marketing insights into the work of your competitors. This is so because this tool covers everything you need, such as SEO, PPC, keyword research, competitive analysis, and more. For what is essential in the field of competitor analysis, Semrush contains five tools:

  • Traffic analytics,
  • Organic research,
  • Brand monitoring,
  • Advertising research,
  • Social media tracker.

2. SpyFu


The ability to conduct a comprehensive analysis of your business competition is the highlight of SpyFu, in addition to its other features. It allows you to identify every keyword your competition has purchased or every ad test they have run.

Additionally, this tool provides you with complete insight into your competitor’s marketing campaigns with the help of rank tracking, SERP analysis, compare domains, and more.

3. Ahrefs


With Ahrefs, you don’t need to be a professional to rank higher or make the proper analysis of the competition. It presents a site explorer tool that combines three powerful SEO tools in one interface:

  • organic traffic research,
  • backlink checker,
  • paid traffic research

This feature allows you to track and discover the secret to your competitor’s success.

4. SimilarWeb


Trusted by many, SimilarWeb, with its modern and easy-to-use interface, provides many valuable features. So, this tool allows you to discover growth opportunities by competitive analysis about what works the best for your competition. You can also find top keywords and prioritize them based on search volume, click rates, paid vs. organic clicks, competition, and other factors.

5. Majestic



This article was written by Hana Benca and originally published on WP Pluginsify.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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