Your website, representing your digital presence, is the first impression you leave on your potential customers. It tells them your brand’s story, exhibits your area of expertise, and how your products/services may facilitate their current problems. As a result, choosing a name that properly impacts the audience significantly affects how far a business can thrive.
Every business must dedicate adequate time to finding a good name; rebranding is not only a hassle but can also be quite costly and slow down the pace of the business.
However, choosing the right website name that hasn’t already been registered is not as easy as one might think; websites have been around for over three decades, and many good names have already been taken.
Although it gets more complicated to find a good name as people keep registering new ones every day, it doesn’t mean you should give up. There are still many ways to come up with fresh, million-dollar website name ideas. So keep reading the following guide and name your business today.
First Things First; What’s a Domain Name?
Is it easier to dial a number on the phone or scroll to it in your contacts? In technical terms, the “phone numbers” represent IP addresses, and the “contacts” are domain names!
Domain names make it more convenient to navigate the internet and avoid memorizing long IP addresses. Instead, you conveniently use unique domain names, type them into a browser, and reach a website. For example, if you wanted to open up the Google search engine on your browser, you would type in www.google.com, which is the domain name for this search engine.
In the paragraphs below, you will find out how to find the perfect domain name for your website.
Initial Steps of Naming Your Website
The first steps are always the hardest. But, as you initiate the flow, it gets easier and more accessible down the road. Below you’ll find a few tips that can set you up more conveniently and help you find an innovative name for your website.
Research is Key
Solid competitor research helps you not to start from scratch. Create a thorough list of all your competitors on a global scale, businesses that sell the same products, provide the same services, and target the exact audience around the world. You can then analyze how their name affects their rate of success or how it traumatized their growth.
If you’re lucky, you can come to a general understanding of what ideas help businesses thrive in your niche. You can apply this newly acquired knowledge to generate more practical ideas.
The time and resources you save by eliminating unsuccessful name choices will be substantial.
Consider all TLDs
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This article was written by Farhad Pashaei and originally published on Colorlib.