Gaming has been a big industry for years now, but the rise of e-sports has really seen it take off. Whether you’re a passionate gamer who wants to contribute or an entrepreneur looking for new markets to tap, you might be wondering how making a gaming website works.
With your own gaming site, you can create content to tap into this huge market. You could even set up your own private server so you can host multiplayer games.
In this article, we’ll explore the world of gaming websites and why they’re so popular. Then we’ll look at how you can set up your own gaming site in five simple steps. Let’s get started!
? Skip directly to the tutorial
An introduction to gaming websites
Gaming is a huge market. As of 2020, there were as many as 2.7 billion gamers around the world, and the industry as a whole was expected to be worth nearly $160 billion. For website owners, that represents an enormous opportunity to capture a highly engaged audience and a lot of potential traffic.
The sheer amount of people interested in this niche means lots of potential for advertising impressions (and revenue). There’s also the possibility of affiliate marketing if you’re looking for more revenue streams – gamers love their gear.
Finally, you can also use your site to host your own dedicated gaming server. This can offer a number of advantages over using a public server, including improved performance and a more private experience. Your server can be an additional feature of a site with a wider focus, or it can be the main offering – either way, it’s sure to make fans happy.
Making a gaming website (tutorial in five steps)
At this point, you’re probably wondering how to go about making a gaming website. The following five steps should get you started. Note that we’re assuming you want to use WordPress as the backbone of your site (here are some reasons why), and this process reflects that.
1. Create a plan for your gaming site
Before you start making a gaming website, it’s smart to have a plan in place for what type of site you want to operate. There are a number of paths you can take:
- A gaming blog. Your gaming blog could cover a lot of ground – anything from industry news and game studio coverage to new releases of games and hardware. A blog is a fantastic way to drive traffic to a website, which opens the door for several monetization strategies. These include affiliate marketing, subscription-only content, and ad revenue.
- A game review site. Game reviews and comparisons can be invaluable for consumers who need help deciding where to spend their hard-earned money. As such, this type of site offers a lot of potential. There’s also a fair bit of overlap with a more generalized gaming blog, so you could combine the two if that better suits your audience.
- A website dedicated to professional gaming. Pro
This article was written by John Hughes and originally published on ThemeIsle Blog.