Managing customer expectations in today’s digital landscape can be quite challenging. Lead generation and content creation are just two of the more costly items involved, let alone the delivery of an engaging experience. With that in mind, you might be wondering if there’s a more effective way to manage your content and e-commerce solutions.
Fortunately, the headless commerce approach does exactly that. This is a way for you to add e-commerce functionality to your website, while still making the most of the content that drives your traffic. Plus, you’ll have better control of how the components of your website work together.
In this article, we’ll introduce you to the concept of headless commerce. Then we’ll discuss all the pros and cons, and explain how to get started with a headless system. Let’s get to work!
Don’t Lose Your Head: What To Know About Decoupling
When we talk about websites and Content Management Systems (CMSs), we tend to refer to two main components. These are the ‘front’ and ‘back’ ends of a website. The front end refers to the client side, or more simply, the part of the site your customers will see and interact with.
The back end is the administration side, where you can enter content and make design and functionality adjustments:
Headless commerce involves what’s called a ‘decoupled’ CMS. This means unlinking the front and back ends of your website. When you decouple your commerce solution from your public-facing interface and go headless, you are essentially freeing yourself to explore multiple front-end delivery options. Ultimately, this can help you achieve a new level of flexibility over how and where your content will be delivered and your products will be available for purchase.
Essentially, you’ll end up with a back-end interface that enables you to easily create and add content to a database. All of your e-commerce management functionality can be handled separately as well.
Consequently, your content can be managed almost anywhere through different Application Programming Interfaces (APIs). This makes it easier to create one content source for delivery to many endpoints, including devices that belong to the ever-growing Internet of Things (IoT) market.
Why Consider a Headless Commerce Approach
It’s important to note that not everyone will benefit from decoupling their websites. In certain situations, however, this can be a very valuable approach. You’ll want to fully review the options and your e-commerce needs before getting out the guillotine.
Some of the elements to consider when deciding whether headless e-commerce is right for you include:
- Content: Websites that are content-heavy can maximize the delivery of the same content to multiple endpoints, without duplicating their efforts or resources.
- Engagement: A headless approach can open up the opportunity to boost engagement through Artificial Intelligence (AI) and Augmented Reality (AR), without a new database.
This article was written by John Hughes and originally published on WPExplorer.