If you are looking for a website builder that is both easy to use and affordable, then WordPress is categorically the best choice for you.
But wait, here’s the catch!
You need to optimize your website correctly. Otherwise, its slow loading time will be a pain for users.
A delayed load time of a webpage directly impacts factors such as high bounce rates and reduced conversion rates.
Sadly, that translates into losing out on several potential sales and subscribers. As reported by Neil Patel, if a website takes more than 3 seconds to load, 40% of people abandon it right away.
So, do you want to know the secret of a high-speed WordPress site?
Read on to know how I have broken down the process in detail with advance steps for improving the speed of a WordPress website. Follow these steps to witness an instant boost in the WordPress site speed.
Why is the WordPress Website Speed Such a Significant Factor?
Google’s speed algorithms, also known as “Speed update,” were announced in July 2018. The algorithm causes a sharp decline in rankings of slow loading websites, and they are pushed far down the search engine result pages.
Globally recognized internet company, Akamai Technologies conducted a study on online retail performance whose findings were eye-opening. They claimed that just a second of delay in page loading could result in a 7% loss in conversions, 11% fewer page views, and a 16% decrease in satisfaction of customers.
That simply means that you have a maximum of 5 seconds to display the contents of your webpage.
Advanced Ways to Accelerate a WordPress Site
Let’s dive into the practical steps of speeding up your WordPress site instantaneously. I urge you to ask a WordPress developer to execute these advanced techniques, especially if you are unskilled in technical know-how of web development.
Correct Procedure of Connecting Your SSL Certificate
Have you been noticing a mixed content error on your WordPress site recently? The reason could be the installation of an SSL certificate when your site switches from HTTP to HTTPS.
This article was written by Zara Humaid and originally published on WP Pluginsify.