Increasing organic traffic is the most effective long-term strategy for growing a website or blog. Although it may take some time, search engine optimization (SEO) can provide much better returns than paid advertising, guest blogging, and almost any other online marketing tactic. The problem is, there are no shortcuts to learning how to increase organic traffic.
If you want to gain more traffic from search engines, you’ll have to understand how they work, and you’ll need a strategy. Planning what type of content to publish and tracking your posts’ performance is an excellent start. Still, there are other, lesser known methods you won’t want to neglect.
👉 In this article, we’re going to walk you through five strategies to help you increase organic traffic to your website. Let’s start by talking about People also ask sections!
How to increase organic traffic to website
- Target People also ask sections 🎯
- Analyze your keyword gaps ⛳
- Refresh outdated content 🔄
- Look for quick-win, low-competition keywords 🏆
- Update your posts’ titles and description tags ⚙️
1. Target People also ask sections 🎯
You may already be familiar with People also ask sections in Google’s search results. These are answer boxes that appear under the first result. They include questions related to the initial query. Each question has a succinct answer taken from a website, plus a link to that page:
People also ask sections appear in approximately 43% of all searches [1]. Engagement numbers for these question and answer sections vary a lot. In some cases, as little as 3% of users interact with the People also ask section. For other searches, that number goes up to 13%. Out of those interactions, approximately 40% result in clicks.
If your content is already among the top results for a specific search, the benefits of appearing in the People also ask section will be minimal. However, if you’re not ranking among the top results for a search, appearing in there will enable you to get organic traffic that you otherwise wouldn’t.
To increase your chances of appearing in this section, you’ll need to optimize your content to provide concise answers to questions that users are looking for. A great source for these questions comes from the bottom of the Google search results pages, where you can look at Related searches:
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This article was written by John Hughes and originally published on ThemeIsle Blog.