When you create content for your website, you have many options to tackle. It depends on your niche, on what topics you want to talk about, and on your time. You can go with either long-form content or short-form content, or simply both, as per circumstance.
When it comes to longer content, you might have questions about when it’s the right time to use long-form content and how you can produce it so you can keep up with your posting schedule and global trends.
In this article, you’ll learn about the benefits of long-form content and how you can create lengthy posts that people have the patience to read.
Table of Contents:
? What is long-form content?
? Why use long-form content?
? Long-form content vs short-form content
? How to create long-form content
What is long-form content?
First of all, we need to define “long-form content” so you know exactly what we’re referring to.
Long-form content is an article that’s longer than 1,000 words (like this one), but it’s safe to say that it usually contains around 2,000 words or more. Depending on its complexity, it can reach a higher word count, but there is no limit to the higher end.
What kind of long-form content can you write? Let’s see a few examples:
- Guides and tutorials
- List posts and roundups
- Case studies
- Analytics and statistics
- Newspaper and magazine articles
Why use long-form content?
It’s fair to ask yourself “Do people still read long-form content?” or “Do people still have the patience to go through a huge piece of content?”. The answer is yes to both questions. If someone has a high interest in a specific topic, they will trade their time to learn more about it, especially if it introduces a whole bunch of new things to them.
Several blogs in the marketing industry looked into the importance of long-form content in-depth and came up with a few statistics that show us why it still rules:
- If an article has between 2,250 and 2,500 words, it will earn more organic traffic than a shorter one on average.
- When you search on Google, you will notice that the articles that rank on the first page have an average of 1,890 words. That’s because Google loves long content more.
- Long-form content gets 77.2% more backlinks (data) than short-form content.
- Even on social media, long content gets more shares.
Long-form content vs short-form content
But what is short-form content anyway? Well, you guessed it. It’s the opposite of long-form content. That means it’s an article of any type that contains less than 1,000 words.
Some concrete examples of short-form content are:
This article was written by Adelina Tuca and originally published on ThemeIsle Blog.