Merge WordPress Sites Together Without Losing SEO

Merge WordPress Sites Together Without Losing SEO

When creating websites, it is hard to know how the site will fair in the upcoming days.

Sometimes it may not be viable to carry on maintaining both websites or you want to merge a website that you’ve recently acquired with your main website in order to reap the SEO benefits. If so, this guide is for you.

We’ll walk you through the entire process of merging two WordPress sites together while all while ensuring that SEO isn’t an afterthought.

Right before we jump in, some of you might be wondering. Why and when would you even want to merge two websites?

Why Merge Two WordPress Sites Together?

There can be many reasons why you would want to do it. For example, you would want to start as a blogger and want to merge the old content. This way you can keep your content in one location.

There are a number of valid reasons why someone would want to merge two of their websites together. But just to name a few for those of you who’ve considered it, merging your sites together might make sense if:

  • One of your blogs isn’t performing as you’ve expected so you’re considering merging its content with one of your primary blogs.
  • You’ve accidentally neglected one of your older websites for a while so it is no longer performing well and would no longer like to deal with the hassle of managing multiple WordPress websites.
  • You’ve just strategically acquired another website or blog and want to move the content from their website over to yours in order to reap the SEO benefits.

As a blogger myself, I always consider whether it makes sense to merge two WordPress websites together before I even consider setting up a new blog as this allows me to keep my project in check and make sure that I don’t waste all of the time, effort and money that was invested into the old content.

So now, without further ado – let’s jump right in and take a look at how you can merge your two WordPress websites together today:

Step 1: Export the old WordPress site content

The first step is to export the WordPress site content as an XML file.

It can be done using the export feature present within WordPress. To do so, you first need to go to the old website dashboard.

From there, go to “Tools,” and then select, “Export.”

Now, you need to choose which content you want to export. We recommend checking the “All content” option. The option will export posts, pages, layouts, projects, and media.

Once you click the “Download Export File,” you will be able to start the process. After the process is done, you will get an “Extensible Markup Language(XML)” file. The XML file contains all the stripped-down versions of all your content.

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This article was written by Mark Coleman and originally published on Blog – MyThemeShop.

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