What Is a Microsite? Real Examples & How to Create One With WordPress

What Is a Microsite? Real Examples & How to Create One With WordPress

Using a microsite can be an effective way to upgrade your online identity. However, this doesn’t necessarily mean that it’s a widely-known concept. If you’re asking yourself, “what is a microsite?”, you’re not alone.

Fortunately, the answer might be more straightforward than you think. By familiarizing yourself with microsites and how they can benefit your brand, you can start taking advantage of these useful tools.

In this article, we’ll explain what a microsite is and cover a few reasons why you might want to use one. We’ll also cover a few key features of a successful microsite and show you how to build one in WordPress in five easy steps. Let’s go!

What is a microsite?

Let’s start with the basics: what is a microsite anyway? To put it simply, it’s an independent extension of your site. It doesn’t share the same URL, and it may not even share the same branding.

However, while microsites exist separately from the main domain, they’re not totally disconnected. They usually support the main brand in a variety of ways.

Some examples of microsites include:

  • New marketing campaign promotions
  • Hubs for testing new site technology
  • Platforms for similar but distinct content

Additionally, it’s worth noting that microsites are not the same as landing pages. Landing pages usually focus on a single purpose and always exist on the main domain.

Why you might want to create a WordPress microsite

There are a few reasons why you might want to consider launching a WordPress microsite. Firstly, it can help you focus on achieving a specific goal.

For example, imagine you’re trying to promote a single product line. A microsite can track its success independent of the rest of your content.

Alternatively, you may not always want to tie a site back to your brand. If you’re going to test new stand-alone content before integrating it, a microsite helps you do so in an isolated environment.

Finally, microsites can also boost your search engine optimization (SEO). This is because having a microsite increases your opportunity to include relevant keywords in the URL. That means you can leverage these search terms to boost your brand’s visibility.

Fortunately, a microsite is also pretty easy to launch. As such, you don’t have to worry about spending too much time or resources on it – taking advantage of this tool can be as simple as it is beneficial.

The key features of an effective microsite

We’ve covered a few reasons why you might want a microsite. However, not all microsites are equally effective. You’ll probably want to make sure there are some elements present before you launch your own version.

Let’s use a couple of microsite examples to illustrate what you might want to aim for. We can start with Open, a microsite of The New York Times, which explores the design and creation of the site’s digital projects:

First,

[…]

 



This article was written by John Hughes and originally published on ThemeIsle Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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