Did you know that 46% of all Google searches are looking for local information and 97% of people use search engines to find local businesses. 88% of consumers searching on their mobile devices for local business information contact or visit the business within 24 hours.
If that’s not enough for you to realize the importance of local SEO, I don’t know what else will do it.
These days everyone looks to the Internet first to find information about companies they want to do business with. When it comes to finding a brick and mortar shop that’s nearby, your best bet is the Internet, which is filled with search results meant to guide customers through their open doors.
The WordPress content management system alone powers 34% of the world’s websites. Ranking high in search results is something all website owners want to do, whether they own a local business or just have an online presence.
How do you ensure your local business stands out from the crowd?
Let’s first take a quick look at what local SEO is.
What Is Local SEO?
Local SEO differs from traditional SEO in that it aims to promote your physical business in local searches. In other words, it lets potential customers find information about your brick and mortar shop in search results so they can visit in person.
When a person uses certain geo qualifiers in their searches, such as city, state, zip code, or terms like “nearby” or “near me,” Google recognizes the search as a local one and provides search results from that area.
Local SEO is important for a whole host of reasons. Here are some of the most compelling:
- Rank Higher: Focusing on local SEO optimization will help your local business rank higher in search results and boost your business’ visibility. This results in increased brand recognition, more walk-ins, and ultimately more revenue.
- Make a Good First Impression: We all know the more relevant your site is the higher it will rank in Google. After all, Google rewards those that provide stellar user experiences to site visitors. By optimizing your site for local SEO, not only will you rank higher, you’ll set the tone for those that plan to visit your business. Making it easy for people to learn about your company, find your physical shop, and contact you is the key to boosting sales and beating out the nearby competition.
- Free Advertising: Whether you take part in pay-per-click (PPC) advertising or not, the truth is local search results are a free form of advertising for your business. Think about it: The information you include on your site about your local business uses keywords, enticing copy, compelling imagery, and reviews and ratings. This information is seen by people while they conduct
This article was written by Kyla and originally published on WPExplorer.