Why isn’t your website ranking in Google?
This is by far the most common question I get when doing SEO audits.
The most common reasons a website isn’t ranking in Google are usually related to keyword choices, overemphasis on keyword usage (instead of real on-page SEO), lack of in-depth content about core topics, poor click-through rates, penalties, and in some cases, not optimizing for YouTube or local search. Following this guide should help pinpoint the problem.
1. Keywords Are Too Competitive
Not sure if you’re choosing the right keywords? Try this.
Step 1: Choose a long-tail keyword in Google Autocomplete.
Step 2: Google the keyword and learn the competition. If the top results include strong content, authority websites, and have high domain + page authority (which you can check in MozBar), you may want to choose a different keyword. If you’re not having luck with ranking for broad keywords, try getting even more specific. As you get more links/shares to your website and increase domain authority, you can start targeting more competitive phrases.
Step 3: Avoid Google Keyword Planner and other tools designed for PPC. Instead, try Moz Keyword Explorer, Keywords Everywhere, and other tools designed specifically for SEO.
3. Lack Of In-Depth Tutorials
This was the #1 factor that got me from 300 to 2,500+ visitors/day in about 1 year.
Since I blog about WordPress SEO and speed optimization, I wrote extensive (3,000+ word) tutorials on Yoast, WordPress speed, keyword research, cache plugins, YouTube SEO, image optimization, SEO plugins, local SEO, and other core topics my audience wants to learn about.
These tutorials make up about 80% of my traffic.
If you haven’t made these core tutorials (also called cornerstone content or pillar content), that should be your #1 priority. It may take several months to put a few of these tutorials out, but the payoff (in my case) was enormous and led to a 6 figure/year affiliate income. Worth it!
4. You Need A Table Of Contents
I start every single post with a table of contents.
Ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated
This article was written by Tom Dupuis and originally published on Tom Dupuis.