Searching for an off-page SEO checklist to help your site rank higher in Google?
Search engine optimization (SEO) is one of the best ways to drive traffic to your site. While a lot of people focus on on-page optimization tactics like targeting a focus keyword, off-page SEO is also essential, especially if you’re going after competitive keywords.
That’s why we’ve created this off-page SEO checklist. By following some simple techniques, you can ensure that third parties, social platforms, and other online resources positively impact your search engine rankings.
In this post, we’ll discuss what off-page SEO is and why it’s important. We’ll then share ten ways to work with third parties to improve your rankings. Let’s get started!
An introduction to an off-page SEO checklist (and why it’s important)
Off-page SEO refers to actions that happen outside of your website. Some common examples include attracting links from other sites, engaging with your followers on social media, and encouraging third parties to mention your page across the Internet.
These activities indicate that your website is important to other people on the web. In particular, many search engines view external links as endorsements for your site’s content. These factors encourage the search engines to boost your position in their rankings.
SEO is a competitive business. Typically, your biggest competitors have already perfected their on-page SEO. Off-page SEO can be the deciding factor when multiple sites use similar on-page strategies. Therefore, investing in these off-page techniques may be the secret to getting an edge over the competition.
How to optimize your WordPress site (your off-page SEO checklist)
Since it happens on third-party sites and platforms, it may be tempting to view off-page SEO as something that’s entirely out of your control. Fortunately, this isn’t the case. Here’s your complete off-page SEO checklist!
- Secure valuable backlinks
- Be more active on social media
- Guest post on third-party websites
- Spend more time in comment sections
- Consider investing in local SEO
- Add an RSS feed subscription box
- Post on forums
- Build trust
- Build relationships with influencers and industry figures
- Share your documents
1. Secure valuable backlinks
A backlink is a URL from an external website or online resource to your content. This link signals to the search engines that a third party finds your content valuable. This is great news for your rankings.
There are steps you can take to encourage these valuable backlinks. According to a study by Moz and BuzzSumo, list posts, quizzes, videos, infographics, and how-to articles attract a greater number of backlinks .
You can also perform a link gap analysis using Link Explorer:
This method involves identifying sites that link
This article was written by John Hughes and originally published on ThemeIsle Blog.