Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy. On top of that, I’ll give some practical tips on how to set up a blog on an ecommerce site.
Why blog on an ecommerce site?
Inform your audience about you and your products
Blogging is a great way to inform your audience about your product. In a blog post, you can show how to use a product and why people should buy it. You can also tell your audience about yourself and your company. And you’ll be able to tell the story of your products from your perspective. If you’re, for instance, selling baby clothes on your site, a blog about children and children’s fashion is a great idea.
Stay top of mind
If you blog on a regular basis and share your blog posts on social media, you’ll stay top of mind of your audience. You want your audience to remember you, even when they’re not going to buy anything for now. If a visitor encounters one of your posts on how to dress children on a hot day, for instance, this visitor may not immediately want to buy new clothes for their children. But, they got to know you and your ecommerce site through your post. That way, you increase the chance people think about you when they DO need new clothes for their children.
Blogging is a great SEO strategy
Maintaining a blog contributes to SEO as well. Every time you write a new blog post, you’re adding fresh content, which Google likes. In addition to that, maintaining a blog will allow you to start writing content related to those keywords you would like to rank for.
Practical tips for your blog on an ecommerce site
What to blog about?
You can write about all kinds of things on your blog, but make sure to do proper keyword research first. You need to know what search terms you want to be found for. These keywords should be leading when you choose what to blog about. A keyword, however, is not a topic yet. You need an angle, a story around such a keyword.
A great way to come up with ideas for blog posts is by referring and writing about current events. Keep an eye on different news sites, and write posts in which you incorporate your views on the news in your niche. Another way to get ideas is to invite your audience to leave comments on your blog. It may take a while to get them, but you could receive some questions or feedback that are excellent starters for your next post. And if you’re still looking for inspiration, check out our 6 tips for coming
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This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.