o you want to learn how to get sponsored posts? If you’re looking for a way to monetize your blog, why not have companies pay you to create content? Keep reading to find out how you can make money with sponsored blog posts.
Generally speaking, a sponsored post is when a brand or company pays a blogger to publish content that features a product or service. Sponsored content is a win-win for both you and the company that pays for the sponsorship. You make money and the company gets its product or service in front of a new audience—your blog readers.
In this post, we’ll explain in detail what sponsored posts are, how to get sponsored posts for your blog, how much to charge for them, and more.
Let’s get cracking!
A sponsored post is content blog owners publish on behalf of a business seeking to get their content, product, or services in front of a group of targeted readers. It’s actually been around for over 100 years, starting with radio soap operas.
Radio stations created serial programs that told stories like today’s crime podcasts. Producing that content was expensive, so radio stations approached household goods companies for sponsorships. Procter & Gamble was the first to do it, and because they marketed their laundry detergent during these radio shows, they became known as “soap operas.”
In today’s version, the sponsored blog post can take many forms, including:
- Posts written by the sponsor and published on your blog.
- Posts written by the blog owner following guidelines provided by the sponsor.
- Backlinks to a sponsor’s website or content that’s added to your blog.
- Product reviews or giveaways published on your blog.
- Summaries of a brand’s offer.
- A roundup or list post that includes the sponsor’s products.
- A product announcement that includes a discount for blog readers.
Here are a couple of examples of sponsored blog posts:
Sponsored content may also refer to social media messages, images, infographics, videos, and more. But
This article was written by Julia and originally published on Blog Tyrant.