As the field of web design continues to grow rapidly, agencies may need to focus on factors such as Americans with Disabilities Act (ADA) compliance in order to serve their clients. Due to precedent-setting lawsuits in the past few years, taking responsibility for your client’s ADA compliance online is becoming the hallmark of a professional agency.
Fortunately, there are a number of tools available to help your agency stand out. When you offer professional accessibility services, you’re not only helping more people access your client’s content, but you’re establishing your agency as having a reputation rooted in professionalism.
In this article, we’ll give you an overview of the main accessibility elements your client’s websites need. Also, you’ll get a look at the legal precedent that is shaping this area of web design. There’s a lot to cover, so let’s dive right in!
What ADA Compliance Means for Your Digital Agency
The Web Content Accessibility Guidelines (WCAG) were developed in conjunction with the W3C. This means it was a cooperative and global effort to determine accessibility standards. The goal is to make digital content more accessible to people with disabilities.
If you’ve dealt with any ADA issues, you’ll understand that disabilities are not always visible or easily defined. This has made developing WCAG implementation strategies difficult for many agencies. This is especially true if you’re retroactively cleaning up websites that are far from compliant.
We’ll touch on the legality of compliance later. First, let’s start with a look at what digital accessibility and WCAG means, and what your agency should focus on to build a compliance strategy.
It’s easiest to break down compliance guidelines into the following “POUR” acronym:
- Perceivable. A user must be able to identify content via sensory information. This means compliance attends to the fact that not all people can perceive content with the same senses.
- Operable. Compliant web design would mean a user can operate the interface. Specific examples would be a design that is able to be operated with voice commands as well as mouse clicks.
- Understandable. A key element of this principle is that users should not have to relearn the interface. Designing a predictable and understandable website will more likely conform to compliance standards.
- Robust. This principle means that compliance efforts should cover all areas. For example, users should be able to choose from the most appropriate content format for them.
This might seem like a lot to cover. However, by being mindful of these four elements, your agency can begin to develop a winning strategy.
Understanding the Legal Precedent for ADA Compliance
The legal ramifications of non-compliance are murky at best. However, it’s important to know that accessibility-related lawsuits rose 51 percent in the
This article was written by Editorial Staff and originally published on WPArena.