When you consider the prevalence of social media and the speed with which it can spread information, it’s easy to think email marketing is becoming obsolete. On the contrary, statistics show it’s alive and well. If you’re not implementing it, you could be missing out on conversions.
Fortunately, getting started with email marketing isn’t hard. Much of it can be automated, especially if you choose the right platform for your brand. There are many to decide between, but carefully weighing the pros and cons can help you pinpoint which is ideal.
In this post, we’ve rounded up six stellar email marketing platforms that integrate with WordPress. Hopefully, this will help narrow down your selection. Let’s get to it!
MailChimp is a marketing platform geared towards small businesses. However, its tools are utilized by several large-scale companies as well:
MailChimp’s features encompass social media, landing pages, and much more. However, in this post, we’ll focus on its email-related services, which include:
- An easy-to-use, drag-and-drop email builder
- Automated email messages
- Built-in, real-time analytics monitoring
MailChimp is also highly affordable, especially if you’re just starting out. You can manage up to 2,000 contacts for free. Paid plans start at $9.99 per month and include additional support, more detailed analytics, and other upgrades.
Offering very similar features to that of MailChimp, Constant Contact is another viable option:
This article was written by Will Morris and originally published on WP Mayor.