I think you will agree when I say: running an online business is no easy task. You have to set up your website right, add products and then market the hell out of your business. It’s not for the faint of heart, more so for beginners.
Even with all the effort you put in, your business can flop in an instant if you’re not converting your traffic into paying customers. If nobody is buying whatever you’re selling, you’re just wasting your marketing dollars. Not good.
Usually, you know you are in trouble if you are registering high bounce rates and cart abandonment rates. You’re stuck because your analytics report says you’re generating lots of traffic, but you’re not hitting your target sales.
But what if I told you that you can convert 10x more traffic into qualified leads and new customers. You would probably think I’m pulling your leg, right? I know, it seems like an unachievable goal.
Well, it would be an impossible feat if you didn’t have a powerful tool such as WP Guidant, the subject of today’s review. WP Guidant is like having a virtual shop assistant guiding customers to the products they want.
What does that mean?
Well, instead of throwing every product/service you have at the customer’s face with the hope that something will stick, you only show the customer exactly what they need. That, my friend, will increase your conversion rates, and ultimately, sales.
In today’s review, we cover WP Guidant, one of the most powerful conversion optimization plugins you’ll ever find. The plugin offers you exactly what you need to eliminate choice paralysis, distractions and, as a result, boost sales like the legend you are.
So, pour yourself a mug of coffee and let us get down to business.
What is WP Guidant?
First things first, let us learn more about WP Guidant. What is WP Guidant? WP Guidant is a fantastic WordPress plugin that allows you to guide buyers through your sales funnel. Yes, it’s as simple as that.
So, instead of showing your customers your entire catalog, you only show them the product(s) they are most likely to buy. That way, you can avoid a common phenomenon known as choice or decision paralysis.
Decision paralysis occurs when we have to select from options that are difficult to compare. Simply stated, decision paralysis can be described as having such a tough time choosing between [choice] A or B that we pick [choice] C or do nothing at all. – Procrastination.com
As an example, have you ever stood in the aisle of a supermarket unable to choose from 20 different flavors of yogurt? That right there, mi amigo, is decision paralysis in action.
As an online business owner, it’s imperative to understand how decision paralysis can cripple your business. If a customer cannot find what they need quickly (because you’ve presented lots of options), they are most likely to exit your website and go elsewhere. That translates to lost sales.
This article was written by Freddy and originally published on WPExplorer.