These days, almost anyone can build a website and set up an online store thanks to platforms such as WordPress. However, creating a mobile or web application for eCommerce is still relatively intimidating. That’s where a WooCommerce app builder comes in.
App builders enable you to take your online store and ‘repackage’ it for mobile devices. You can then reach a broader audience and take advantage of functionality such as push notifications, which can help drive sales.
In this article, we’ll introduce you to the concept of WooCommerce app builders. Then, we’ll show you how to create an app for your store using AppMySite.
Let’s dig in.
WooCommerce app builder introduction
The way we interact with the internet has shifted dramatically during the past few years. Nowadays, over 50 percent of all traffic on the web comes from mobile devices.
On top of that, 25 percent of all eCommerce transactions occur on mobile devices. Some researchers believe that by the end of 2020, such purchases will be responsible for 45% of the entire market in the U.S.
If your online store is mobile-friendly, that trend shouldn’t scare you. However, apps offer many features websites don’t, including push notifications, touch ID purchasing, and much more.
It’s important to note that some of these features are only available for platforms that qualify as ‘native apps’. They differ slightly from an alternative known progressive web apps (PWAs).
In a nutshell, PWAs are applications that work like websites. They load in browsers and don’t require downloading. Although they tend to be cheaper and faster to build, they’re not as well suited as native apps to complex functionality such as eCommerce.
Native apps, by and large, offer a much better user experience (UX) than PWAs and traditional mobile websites. The problem is, developing one from scratch can cost thousands of dollars and take several months.
If you can’t do the work yourself or afford to hire a mobile developer, your only other option is an ‘app builder‘. Such platforms can take your website and repackage its content into a fully functioning native app.
WooCommerce app builders are a relatively new concept, as eCommerce platforms tend to be very complex and therefore difficult to accommodate. However, now that taking your online store mobile is a more attainable goal, it may be an opportunity worth considering.
How to set up a store using a WooCommerce app builder (in 4 steps)
To understand the ins and outs of using a WooCommerce app builder, it may be helpful to see one in action. Below, we’ve taken a fully-functioning WooCommerce site using the Neve Shop theme and turned it into a mobile platform with AppMySite:
This article was written by John Hughes and originally published on ThemeIsle Blog.