Quizzes have become one of those trends that make rounds in different life aspects: education, entertainment, business, and of course marketing. Quizzes used for education engage students in the learning process and encourage them to learn from their own mistakes. Have you ever passed a “Which slice of pizza are you” type of quiz? Those are the quizzes that entertain people (and consume your precious time).
Literally, not a single marketing specialist leaves quizzes out of their strategy. Quizzes are multi-pronged tools when it comes to marketing and are a great way to add interactive content to blog posts. In most cases, quizzes help us get opinions on the product we are displaying and connect with your audience. Which means you get the most valuable insights into how your customers react to your product or services.
How to Use WordPress Quizzes as a Marketing Strategy
So, how can you harness the power of quizzes as a part of your marketing strategy? Let’s get into some quick tips you can use to get started creating your quiz and making the most of it to grow your business.
Define a Quiz Goal
The base of any reliable and operating strategy is the goal you set. With this said we have to understand how exactly to use quizzes as a part of marketing strategy. After all, it’s your goal that forms the vision on how to function. So first define your goal. To define the goal can be associated with planning your quiz. Before putting your quiz out to light, always fully form its content. However, the planning process is very individual and there is not much to say about that part.
Choose a Quiz Format
As I have already mentioned, quizzes are a full life package. From assessment types of quizzes to personality quizzes, all can be put in use and benefit from if it fits your brand and what you represent so our second step is to choose the right format.
Let’s take a look to some of the most popular quiz types.
- One Page Quizzes: Those are mostly used for a quick assignment you want to complete, they do not involve anything fancy, just some proper questions that would help you get the data you want in the shortest period of time. They are more engaging as the user already sees the content, thus knows what to expect and how much time it would take him/her to pass it.
- Multistep Quizzes: Like a one page quiz, these are typically fairly simple except instead of presenting questions all at once you can require a users to complete questions or tasks one at a time.
- Personality Quizzes: It would be a surprise to me to know that you have never passed a personality quiz or at least came across one. The reason they are so popular is that they are the most shareable form of content. People like to find out about themselves, even if the source is not quite accurate and just by adding some rewarding outcome you will probably get them to share your quiz.
- Scored Quizzes: The concept
This article was written by Kyla and originally published on WPExplorer.