Popups are a versatile option to have in your WordPress toolkit. You can use them to promote products or offers, grow your email list, create a better user experience, plus a whole lot more.
In our WP Popups review, we’ll be looking at a relaunch of a popular plugin that lets you create all different kinds of popups, target them with detailed display rules, and hook them up to a ton of external services if needed.
Specifically, WP Popups is a relaunch of the Popups plugin from the same developer. Because the developer made so many changes, he opted to launch the new version as a separate plugin. So while the active install count for WP Popups is still only 1,000 sites at the time that we’re writing this, it’s closely tied to one of the more popular and better-rated popup plugins at WordPress.org.
One of the standout features in WP Popups is its detailed display rules. You can mix-and-match a ton of different targeting rules including referring URLs, user behavior, geolocation, logged-in status, and a lot more.
Overall, it’s just generally a really flexible and versatile WordPress popup plugin. And oh yeah, it’s free! That’s always nice too.
Want to learn more about what it can do and see it in action? Let’s dig in.
WP Popups Review: Exploring the Features
WP Popups comes in both a free version at WordPress.org and premium versions with extra functionality.
In this post, we’re mainly focused on the free version at WordPress.org. So you can do everything that you see in this section and the following hands-on section for free. At the end, I’ll share some of the features that you get if you can go pro.
To design your popups, you get a visual template builder that’s basically a clone of the WPForms interface. I like the WPForms interface, so I think this is a great thing.
Then, here are some of the other standout features…
Multiple Display Positions and Popup Types
While you can certainly use WP Popups for email opt-ins, you can also create other types of popups too as you have full control over what displays in the popup (and can even include shortcodes from other plugins).
You also get seven different display positions including:
- “Regular” centered popups
- Top or bottom notification bars
- Slide-ins in any corner of your site
Tons of Targeting Rules
To control where/when your popups display, you get a ton of different display rules. Again, this is definitely one of the strong points of the plugin. I won’t list every rule, but you can target your popups to:
- Specific WordPress content, including post types, categories, individual posts, tags, etc.
- Referrer, like whether or not a user came from a search engine.
- Device, like whether the visitor is using a smartphone or computer.
- User role
- Logged-in status,
This article was written by Colin Newcomer and originally published on WP Mayor.