As any business owner knows, sustaining a business is much harder than starting one. Long-term success requires daily business planning, process managing and client satisfaction.
That said, if your business has made it through 2019, your chances of succeeding in 2020 aren’t guaranteed. A new year for business means having to come up with new ideas to stay relevant for clients. Normal business processes such as product brainstorming and financial management will require more attention than the year before.
On top of all of this, all business niches are sure to see huge increases in competitors trying to take over. Understanding the realities of business is not to intimidate you for the new year. Instead, they serve the purpose of giving you an idea as to how you can guide your business for growth.
Even above starting and sustaining a business, scaling a business will be the most difficult challenge to overcome. The reason for this is that scaling a business requires one key quality that the most experienced businesses have a hard time acquiring. That quality is none other than consistency.
Up to the Challenge? Let’s Grow Your Business in 2020
Day by day, your business has to have a plan of action that will ultimately lead to a larger goal at the end of the year. What makes this difficult to pull off is that one small mistake along the way gives a competing business a window of opportunity. In most cases, a small window of opportunity is all a competition business may need to surpass and stay ahead of your business for the entire year.
Taking into account the challenges of sustaining and scaling a business, we can now discuss the specific plans of action your business can use to grow. As a disclaimer, not all of these ideas will work for your business as effectively as it would for another. This is due to small but significant factors such as business size, niche and market size. However, that shouldn’t stop your business from trying as many ideas as possible. After all, the more ideas you try, the more opportunity for business growth in 2020.
1. Launch A WordPress Business Website (If You Don’t Have One)
For 2020, if you’re business doesn’t have a dedicated website, just know that you are playing from way behind the curb. Building a website today is one of the first things to do when starting a business. On the other hand, if your business already has a website, the CMS or platform that powers your website can make a big difference in how your business can grow both online and externally.
For the most part, the website builder WordPress is one of if not the most trusted platforms for running a business website. WordPress has everything from niche-specific themes to choose from, free plugins to add additional functionality to your site (such as e-commerce or membership) and a thriving community of fellow WordPress users. Plus, you’ll find a ton of WordPress training courses that help you expand your skills.
2. Run Pay-Per-Click Online Advertising
This article was written by Kristen Wright and originally published on WordPress News and Updates from iThemes – iThemes.